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功能翻译理论视角下杭州酒店简介英译策略研究.docx

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功能翻译理论视角下杭州酒店简介英译策略研究 Title:TranslationStrategiesinTranslatingtheIntroductionofHangzhouHotelsfromaFunctionalTranslationPerspective Introduction: Translationisanessentialactivityintoday'sglobalizedworld,facilitatingcross-culturalcommunicationandunderstanding.However,translatingtextsfromonelanguagetoanotherisacomplexprocess,influencedbyvariousfactorssuchasculturaldifferences,targetaudience,andtextgenre.ThispaperaimstoexaminethetranslationstrategiesemployedintranslatingtheintroductionofHangzhouhotelsfromafunctionaltranslationperspective. FunctionalTranslationTheory: FunctionalTranslationTheory,rootedinthefunctionalistapproachtotranslation,emphasizesthepurposeandfunctionofatranslatedtext.Accordingtothistheory,thetranslator'sprimarygoalistoproduceanequivalentcommunicativeeffectinthetargetlanguage(TL)asthesourcelanguage(SL)text,consideringtheneedsandexpectationsofthetargetaudience. TranslationStrategiesinTranslatingtheIntroductionofHangzhouHotels: 1.CulturalAdaptation: TranslatingtheintroductionofHangzhouhotelsrequiresculturaladaptationtofacilitateunderstandingandengagementwiththetargetaudience.Thisinvolvesadjustingculturalreferences,idiomaticexpressions,andnuancestoalignwiththetargetculturewhilepreservingtheoriginalmessage. 2.LocalizingNamesandTerms: Hangzhou,beingacityinChina,hasuniquenamesandtermsthatmaynothavedirectequivalentsintheTL.ThetranslatormustensureappropriatelocalizationbyeitherexplainingthemeaningbehindthenamesorfindingsimilarTLalternativesthatconveythesameessence. 3.SimplificationandClarification: TranslatingtheintroductionofHangzhouhotelsmayinvolvesimplifyingcomplexsentences,clarifyingambiguousphrases,andremovingunnecessaryculturalorlinguisticelements.ThisstrategyaimstoenhancereadabilityandcomprehensionfortheTLaudience. 4.Transcreation: TranscreationinvolvescreativelyadaptingthesourcetexttotheTLculture,goingbeyondliteraltranslation.Thisstrategyallowsthetranslatortocapturetheessenceoftheoriginalmessagewhileincorporatingculturalnuancesandcreativeelementsthat