会展品牌塑造影响因素研究.doc

免责声明：图文来源于网络搜集版权归原作者所以若侵犯了您的合法权益请作者与本上传人联系我们将及时更正删除。会展品牌塑造影响因素研究目录一、绪论.....................................................................................................1二、会展品牌塑造概述..............................................................................2三、会展品牌塑造影响因素分析..............................................................2（一）会展组织...................................................................................21、做好会展筹划..........................................................................22、确定会展品牌..........................................................................33、拓展营销手段和方法..............................................................34、培育高素质的会展人才..........................................................3（二）会展服务...................................................................................31、树立明确的会展企业服务目标...............................................32、增强“软能力”..........................................................................33、做好会展服务过程中的细节工作...........................................4（三）品牌形象定位...........................................................................41、确定会展品牌的个性..............................................................42、创造差异化优势......................................................................43、确定品牌传播的内容..............................................................44、注重品质创新..........................................................................5四、北京车展品牌塑造历程分析..............................................................5（一）品牌塑造初创阶段...................................................................5（二）品牌塑造培育阶段...................................................................5（三）品牌塑造提升阶段...................................................................6五、北京车展品牌塑造的不足..................................................................7（一）北京车展的定位仍然不够清晰........................