功能主义视角下中国高校网页简介的英译研究的中期报告.docx

功能主义视角下中国高校网页简介的英译研究的中期报告
Introduction
Functionalismisatheoreticalperspectiveinsociologythatfocusesontherolesandfunctionsofdifferentsocialinstitutions,suchaseducation,inmaintainingsocialorder.Inthecontextofhighereducation,functionalismsuggeststhatuniversitiesservespecificsocietalfunctions,suchasprovidingeducationalopportunities,promotingsocialmobility,andproducingskilledworkersforthelabormarket.Inthedigitalage,universities'webpageshavebecomecriticalportalsforprospectivestudents,faculty,andstafftolearnabouttheinstitution'sfunctionsandmission.ThisstudyaimedtoexplorehowChineseuniversities'webpagesintroducetheinstitutionusingfunctionalismasatheoreticalframework.
Methodology
Thestudyanalyzed20Chineseuniversities'officialwebpagesintermsofcontent,language,andvisualdesign.Theselecteduniversitiesrepresentedadiverserangeofregions,history,anddisciplines.Theanalysisfocusedonthefollowingaspects:
1.Theprimaryfunctionsandmissionoftheuniversity,asstatedonthehomepage.
2.Thelanguageusedtodescribetheuniversity'sfunctionsandmissionandtheintendedaudience.
3.Thevisualdesignelementsusedtocommunicatetheuniversity'smessage,suchascolorscheme,images,andlayout.
Results
TheanalysisrevealedseveralpatternsintheChineseuniversitywebpages'presentationsoftheinstitutions'functionsandmission.Theuniversities'webpagesprimarilyemphasizedthefollowingfunctions:
1.Providinghigh-qualityeducationthatemphasizesdiscipline-specificexpertise,interdisciplinarycollaboration,andinnovation.
2.Conductingresearchthataddressescriticalsocietalchallengesandcontributestonationaldevelopment.
3.Nurturingstudents'holisticdevelopmentthroughadiverserangeofextracurricularactivitiesandsupportservices.
4.Fosteringinternationalization,includinginternationalcollaborations,globalperspectives,andcross-culturalexchanges.
Thelanguageusedtodescribethesefunctionsvariedaccordingtotheintendedaudience.Thewebpages'contentusedmoreprofessionallanguagetotargetprospectivestudentsandfaculty,whileusingmoreaccessiblelanguagetocommunicatewiththegenera