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高中英语Insideadvertising-Reading课件新人教版教材选修9课件.ppt

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HowadvertisingworksLet’senjoytwoadvertisements!1.DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?AdvertisementsWHERE?CompareadvertisementsObeyyourthirst.Taketimetoindulge.尽情享受吧！Thenewdigitalera数码新时代Understandingtheadvertisementsonpage42.B.Whatisthepurposeofthisadvertisement? Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.A.Whatgroupofpeopleistheadvertisementmadefor? Youngpeoplewholikesports,thelatestfashionsandliketobepartofagroup.B.Whatmessagedoestheadvertisementgive? Ifyouwearourshoesyou’llhaveanexcitinglife,andbepopularandhavefun.C.Doyouthinkthemessageistrue?Givereasons. No,becausejustwearingacertainbrandofshoeswon’tmakeyouexciting,popularorhavefun—ittakesmuchmoreeffortthanthat.A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement? Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.B.Theadvertisementsaysthatwhenyoubuytwo,theywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?No,theadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.C.Whydoadvertisersoftenusethe“Buyonegetonefree”message? Peopleloveabargain,sotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.A.Whatdoesthisadvertisementencourageyoutothink? Itencouragesustothinkofthesky,airandourenvironmentandabouthowtheenvironmentisbeingspoiled.B.Whatdoyouthinkcausesairpollution? Humanbeingscauseairpollutionbyburningfossilfuels,suchasgas,oil,coal,etcbyusingsomemodernmachines,transportationvehiclesandalsobymanufacturingmodernproducts.C.Howelsecanadvertisersmakepeoplemoreawareofourfragileenvironment? Tellpeoplemoreandhelpthemtobemoreawareoftheimportanceofprotectingourenvironment.5.“Speeding”and“HowfastamIgoing”? A.Bothoftheseadvertisementshavethesamepurpose.Whatdobothadswantpeopletodo? Theywantpeopletostopspeeding.B.Bothadstargetacertaingroupofpeople.W