预览加载中，请您耐心等待几秒...

高中英语 Unit5Inside advertisingReading课件 新人教选修9.ppt

预览
1/10
2/10
3/10
4/10
5/10
6/10
7/10
8/10
9/10
10/10

亲，该文档总共41页，到这已经超出免费预览范围，如果喜欢就直接下载吧～

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

HowadvertisingworksLet’senjoytwoadvertisements!1.DoyoulikeMcDonald'sbetterthanKFCbecauseoftheadvertisement?CompareadvertisementsObeyyourthirst.Taketimetoindulge.尽情享受吧！Thenewdigitalera数码新时代Understandingtheadvertisementsonpage42.B.Whatisthepurposeofthisadvertisement?Toencouragepeopletousewaterwiselyandtosavewaterwheretheycan.A.Whatgroupofpeopleistheadvertisementmadefor?Youngpeoplewholikesportsthelatestfashionsandliketobepartofagroup.B.Whatmessagedoestheadvertisementgive?Ifyouwearourshoesyou’llhaveanexcitinglifeandbepopularandhavefun.C.Doyouthinkthemessageistrue?Givereasons.Nobecausejustwearingacertainbrandofshoeswon’tmakeyouexcitingpopularorhavefun—ittakesmuchmoreeffortthanthat.A.Whyarethefirsttwolineswrittenbiggerthantherestoftheadvertisement?Theselinesappearbiggersothattheyarethefirstthingpeoplenoticeaboutthead.B.Theadvertisementsaysthatwhenyoubuytwotheywillgiveyoutwomoreatnoextracost.Doesthismeantheadvertiserwilllosemoneyonthesale?Notheadvertiserwillhaveworkedoutapricethatwillstillgivehimaprofitevenifheisgivingawaytwobottlesfree.Theadvertiseralsobenefitsbysellingmorebottlesthanhewouldhaveifhehadn’tofferedthefreebottles.C.Whydoadvertisersoftenusethe“Buyonegetonefree”message?Peopleloveabargainsotheyareattractedtofreeoffersandaremorelikelytobuytheproductiftheythinktheyaregettingsomethingforfree.A.Whatdoesthisadvertisementencourageyoutothink?Itencouragesustothinkoftheskyairandourenvironmentandabouthowtheenvironmentisbeingspoiled.B.Whatdoyouthinkcausesairpollution?Humanbeingscauseairpollutionbyburningfossilfuelssuchasgasoilcoaletcbyusingsomemodernmachinestransportationvehiclesandalsobymanufacturingmo