高中英语 Inside advertising-全套课件 新人教版教材选修9 课件.ppt

Unit5InsideadvertisingWarmingupWelcomeAdvertisingWhyareadvertisementssopopular?comprehendingMakenotesaboutwhatyouhavejustreadunderthefollowingheadings.Howdotheydecidewheretoadvertise?
Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.
Doesadvertisingwork?
YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However.adsdochange
people'sopinionsovertime.
LanguageStudy1.Thenwecanavoidbeingcontrolledbythem.(ReadingPara.1)
【解析】avoid后接动词-ing形式作宾语。
【考查方向】接动词-ing形式作宾语的动词有：appreciate,admit,avoid,bear,consider,can’thelp,complete,delay,dislike,deny,endure,enjoy,envy,escape,excuse,finish,forgive,hate,imagine,involve,keep,mind,mention,miss,pardon,resist,permit,practice,prevent,risk,suggest,save,quit,stand(坚持，忍受)。【真题再现】－Thereisastoryhereinthepaperabouta110-year-oldman.
－Mygoodness!Ican’timagine________thatold.（江苏2006）
tobeB.tohavebeen
C.beingD.havingbeen
【点拨】imagine后接动词-ing形式作宾语，排除A和B；而D项havingdone表示动作已经发生在imagine之前，而根据上下文，应该是现在发生的事情，故选C。
2.Havingidentifiedthetargetgroup,researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfitintotheirlives.(ReadingPara.3)
【解析】句中identifythetargetgroup动作发生在句子的谓语动作findout之前，故用havingdone结构。
【考查方向】havingdone的被动式havingbeendone。【真题再现】fromothercontinentsformillionsofyears,Australiahasmanyplantsandanimalsnotfoundinanyothercountryintheworld.（湖北2005）
A.Beingseparated B.Havingseparated
C.HavingbeenseparatedD.Tobeseparated
【点拨】逗号后面的部分是主句，前面这一部分只能是状语。作状语的非谓语动词逻辑上的主语应是主句的主语，即Australia。“分割开”这个动作发生在很久以前而且与其逻辑主语是被动关系，这样就需要用分词的完成被动式，故选C。
3.Buyourshoesandyou’llliveanexcitinglifeinthe“fastlane”.(ReadingPara.4)
【解析】本句是“祈使句+and（or）+一般将来时的句子(有时也用祈使句)”结构。
【考查方向】考查此类句型时，一般设空在三个地方：①考查连词and/or；②考查前面祈使句；③考查并列句后面谓语部分的时态。祈使句+and+简单句，相当于if条件句+主句；祈使句+or+简单句，相当于否定的条件句+主句。【真题再现】
①Startoutrightaway,you’llmissthefirsttrain.(四川2006)
A.andB.butC.orD.while
②Standoverthereyou’llbeabletoseeitbetter.（天津2004）
A.orB.whileC.butD.and
③—Englishhasalargevocabulary,hasn’tit?
—Yes.________