跨文化商务沟通笔记.docx

编号：时间：2021年x月x日书山有路勤为径学海无涯苦作舟页码：Theessentialelementsofcommunication1.thereshouldbeatleasttwoparts.2.thereshouldbeamessage3.thereshouldbeacontactbetweenthetwoparts4.thereshouldbealanguagethatbothsidesshare.5.thereshouldaplace6.timeforthecommunicationtotakeplace.Message(信息）Sourceofmessageencodecodechannel/mediumdecoderretrieverofmessage（信息源）编码）（密码）（渠道/媒介）（解码）（信息接受者）Attributesofcommunication1.Itisabornneed2.Itisinteractive3.itcanbeeitherconstructiveordestructivetoarelation4.Itcannotbewhitewashedincaseitisperformed.I.Whatisculture?Thedefinitioncanbeinthree-stephierarchy/thestructureofcultureSpiritual:beliefscoreofvalueethnicsetc.;Custom/social:mannersorganizationstechniquesetc.Material:foodtoolsclothingetc.Ideologicalculture/socialculture/materialcultureFourAspectsofCulture1.It’slearntnotobtainedfromgenes.Socialfamilyandregionalfactorsasinput.2.It’ssharedbyagroupofpeople.Locallanguageandculturetobesharedbypeopleinacertaingroup.3.It’ssymbolic.Manycanbeofsymbolsofaculture---language(verbalornon-verbalone)architectsartsandsoon.4.It’sadaptive.Nocultureisfixedexceptthedead.Whatmayeffectcross-culturalcommunicationWayofobservingverballanguagenon-verballanguageKickbacks回扣（而不是：踢回）Honeycooler讨好女人的男子（而不是：甜饮料）Dog-eared书页的折角（而不是：狗耳朵）Sea-elephant海豹（而不是：海象walrus)Streetwalker妓女（而不是：行人）Hospitaltrust银行（而不是：友好的信任）Lover情人（而不是：爱人）Restroom厕所（而不是：休息室）Dollarsale全部商品一美圆贱卖（而不是：美圆贱卖）Greenwash塑造环保形象（而不是：刷绿色）busboy饭店里的洗碗檫桌子的杂工（而不是：公共汽车上的售票员busybody≠大忙人它相当于汉语中的“爱管闲事的人”。从跨文化角度提出了出口商标翻译的三种方法即直译法、音译法和音意合璧法Whotowhom?Introducethehosttothevisitor/first(groups)FirstintroduceyoursidetothevisitingsideThenthevisitingsidewillmakeanintroductionofthemselvesYoungertotheseniorfirstLowranktohighrankfirstLady