高中英语 Unit1 Reading（1）教学设计 译林牛津版课程必修4.doc

英语必修4译林牛津Unit1教案（2）Reading（1）
Period2Reading
Teachinggoals
1.Enablethestudentstolearnsomethingaboutadvertisements(ads),thetypesofadvertisementsandthedifferencesbetweencommercialadvertisementsandPSAs.
2.Helpthestudentsunderstandwhatanadisandthetypesofads.
Teachingimportantpoints
HelpthestudentsunderstandwhatanadisandthetypesofadsandthedifferencesbetweencommercialadsandPSAs.
Teachingdifficultpoints
Howtohelpthestudentsimprovetheirreadingabilityandunderstandthepassagebetter.
Teachingmethods
1.Fastreadingtogetageneralideaofthepassage.
2.Carefulreadingtounderstandthepassagebetter.
3.Discussiontohelpthestudentsunderstandwhattheyhavelearned.
Teachingaids
Ataperecorderandamultimedia.
Teachingproceduresandways
StepIGreetingsandLead-in
GreettheSsasusualandgetthemreviewwhattheyhavetalkedaboutinlastperiod.
T:Asweallknow,advertisementsareplayinganimportantpartinourdailylife.Someadsareusedtosellproductsorservices.Othersareusedtomakepeopleawareoftheneedsofothersandthedangersaroundthem.Todaywearegoingtoreadanarticlepostedontheschoolwebsite,whichwillgiveussomedetailedinformationaboutads.
(Inthisstep,theteachermayalsoplayagamewithstudents.First,pretendyouneedsomethingorsomeservice,andletstudentsgiveyousomechoices.Studentsarerequiredtosaysomewordsthattheadsusetoattractthecustomers’attention.TheyareallowedtouseChinese.Thisactivitywillarousestudents’interestinlearningaboutads.)
Step2Fastreading
T:NowIwillplaythetapeforyoutolistento,andafterlistening,youshouldanswerthreequestions:
1.Whatdoadstrytopersuadepeopletodo?
2.WhatdoesPSAsstandfor?
3.WhatarePSAsaimtodo?
Sokeepthesequestionsinmindwhileyouarelistening.Makesomenotesifyoulike.
Afterlisteningtothetape,theteachercheckstheanswers.
SuggestedAnswers:
1.Tobuyaproductorservice,orbelieveinanidea.
2.Publicserviceadvertisements.
3.Theyaimtoteachusandhelpusleadbetterlives.
Step3Carefulreading
T:NowIwillgiveyousomemoreminutestoreadthepassagecarefullyandfinishExercisesC1andC2.
LettheSsgothroughtheexercisesfirst,thenreadthetext.After5minutes,thete