高中英语 Unit1 Advertising Reading教学设计 牛津译林版课程必修4-牛津版课.doc

课题：M4U1Advertisingreading

Teaching
aims1.TohelpSsgetageneralideaaboutthetext.

2.TomakeSsbecomefamiliarwiththedetailedinformationaboutthetext.
3.TohelpSsmasterReadingStrategy.
Teaching
methods1.Fastreading
2.CarefulreadingAnalysisImportant
points1．HelptheSstounderstandthetext.
2．Learnandmastersomeimportantwordsandphrasesinthisperiod.Difficult
points1.HowtohelptheSsimprovetheirreadingabilityandunderstandthepassagebetter.
2.Howtomastersomeimportantlanguagepointsinthispassage.TeachingaidsMulti-mediaprojectorTeachingprocedures:
Step1Revisionandlead-in
Reviewaboutdifferentads.
talkaboutmoreads.
Step2Comprehensionofthetext
Skimming
1.Guidestudentsgothroughthewholearticle,especiallypayattentiontothetitlesandthesubtitlesofthearticle.
2.AskSstoskimthearticleandanswerthequestionsonPage2
Whatdoadvertisementsencouragepeopletodo?
WhatdoesPSAsstandfor?
WhatarePSAsmeanttodo?
Listening
AskSstofindthemainideaofeachparagraph.
Para.1Briefintroductionofads
Para.2Whatisanad?
Para.3Untrueclaimsaboutproducts
Para.4Howtoidentify(辨别)anad?
Para.5Publicserviceads
Para.6Theadviceonads
Readingstrategies:readingexpositorywriting
asubject
introductionofsubject
supportingdetails
conclusion
Post-reading(Consolidation)(教师用书P7)
What’sthesimilaritiesanddifferencebetweencommercialadvertisementsandpublicserviceadvertisements?
Step3Languageitems
1.AskSstorereadthepassageanddoC1onP4individually
2.GetSstoscanthearticleagainanddoC2.
3.DoDinclass.
4.DoEinclass.
Step4Debate
GroupA:Advertisinghasapositiveeffectonourlives.
GroupB:Advertisinghasanegativeeffectonourlives.
Step5Homework
1FinishthearticleonPage95.
2Listthedifficultlanguagepointsonyournotebook.
Step6Languagepoints

1.beusedtosth/doing(L1)习惯于
get/becomeusedto逐渐地习惯于…
usedtodo/be过去常常/曾经是…（和woulddo区别）
Thereusedtobe曾经有
Thereusedtobeacinemahere,butnowitisamarket.
Thereusedtobeatalltreeatourgate,usedn’tthere?
beusedtodosth.被用来做…
近义词be/become/getaccustomedto(doing)sth.习惯于
adaptoneselfto 使自己适应或习惯于……
adjustto(doing)sth. 适应；习惯……
2.share(L4)vt.
sharesth.withs