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顺应论视角下的国产服装品牌名称的英译研究的开题报告.docx

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顺应论视角下的国产服装品牌名称的英译研究的开题报告 Title:AnEnglishTranslationStudyofDomesticClothingBrandNamesfromthePerspectiveofAdaptationTheory Introduction AstheChineseclothingmarketcontinuestogrowandrise,numerousdomesticclothingbrandshaveemergedandgainedpopularityamongconsumers.However,manyofthesebrandshavenamesthatareuniqueandmayposechallengestoEnglish-speakingconsumers.Therefore,thisstudyaimstoexplorethetranslationstrategiesusedtorenderdomesticclothingbrandnamesintoEnglishandtoprovideabetterunderstandingoftheadaptationtheoryinbrandnametranslation. ResearchQuestions 1.WhatarethetranslationstrategiesusedtotranslatedomesticclothingbrandnamesintoEnglish? 2.Howdothetranslationstrategiesadoptedreflecttheadaptationtheoryinbrandnametranslation? 3.Whatarethepossiblefactorsthatinfluencethechoiceoftranslationstrategies? LiteratureReview Adaptationtheory,whichiswidelyappliedintranslationstudies,emphasizesthatatranslatednameshouldcatertothetargetcultureratherthanthesourceculture.Inotherwords,whenabrandnameistranslated,itsoriginalmeaning,culturalconnotationsandsoundsymbolismshouldbetakenintoaccount,andasuitablenameshouldbeadoptedinthetargetlanguagetoachieveasimilareffect. Existingstudieshavefocusedontheapplicationofadaptationtheoryintranslatingdifferenttypesofbrandnames,suchasglobalbrands,technicalterms,andtourismbrands.However,studiesonthetranslationofdomesticclothingbrandnames,especiallyfromaChinese-Englishperspective,arerelativelyfew. Methodology Thisstudywilladoptbothqualitativeandquantitativeresearchmethods.Firstly,acorpusofdomesticclothingbrandnameswillbeselected,whichshouldincludeavarietyofnamesintermsoflength,structure,andculturalconnotations.Secondly,translationstrategiesusedinrenderingthesenamesintoEnglishwillbeanalyzed,includingtransliteration,translation,andacombinationofboth.Thirdly,theadaptationtheorywillbeappliedtoanalyzehowthesetranslationstrategiesreflectthetargetculture,andhowthisreflectstheadaptationtheoryinbrandnametranslation.Fourthly,asurveyamongEnglish-speakingconsumerswillb