外贸函电课件unit2.ppt

Chap.2EstablishingbusinessrelationshipintroductioncommunicatinginwritingContentsoftheletterWaystofindtheinformationSelf-introductionbythecompanyInformationfromPeriodicals,newspapersandetc.InformationfromChamberofcommenceorcommercialcounselor'sofficeorothersInformationfromChamberofcommenceorcommercialcounselor'sofficeorothersInformationfromChamberofcommenceorcommercialcounselor'sofficeorothersOthercustomers’introductionOthercustomers’introductionMarketsurveyNote:”经…介绍，得悉…”的表达方式：
1.berecommended/given/introducedtosb.by…
2.Wehaveobtained…from…
3.Throughthecourtesyof…,wehavelearnedthat…
4.Weowe…to…PracticeWehavethepleasureofintroducingourselvestoyouwiththehopethatwemayhaveagoodchanceofcooperatingwithyouinyourbusinessextension.?我们有幸在霍夫曼（Hoffman）先生来访期间与他进行了一次洽谈。Self-introduction-yourbusinessscopeSelf-introduction-yourbusinessscopeSelf-introduction—referencetoyourstandingPracticeWetakethelibertyofwritingtoyouwithaviewtobuildingupbusinessrelationswithyourfirm.为了与你方在平等互利，互通有无的基础上建立业务关系，我们利用此机会写信给你们。Aimsoftheletter—generalaimAimsoftheletter—specificrequirementAimsoftheletter—specificrequirementPracticeExpectationfortheearlyreplyandfuturecooperationSamplesSamplesSamplesPleasetranslateSampleletteranalysis－（text）1.line行业职业
theyareintoyline（business）。
Mylineisteaching。
（1）Scope\range（经营）范围
Yournewlyoperatedlinearefallwithinthescope
(range)ofourbusiness
2.To/withaviewto＋n/do/doing
目的是，旨在
＝inorderto，forthepurposeof
wegiveyouthisspecialaccommodationwitha
viewtostrengeningourclosebusinessrelations。3.Enclose随函附寄
weenclose/areenclosingalatestpricelist
Enclosedpleasefind
Enclosedis(are)
E.G.:enclosedpleasefindourcatalogues
Enclosure
WeareinreceiptofyourlettersdatedonApril28th.
Withtwoenclosures4.relationship/connection（s）relations
establish/enterintorelations/relationship/aconnectionwith××
connections＝numberofcustomershaveextensiveconnectionswith……….
theshophasagoodconnection（theshopiswell－connected）
这个商店有很多顾客。5.foryourexamination
foryourreference（参考）
foryourconsideration（考虑）
foryourstu