餐饮部全年营销推广活动计划.xls

餐饮部全年营销推广活动计划YearlyPromotionPlanofF&BDepartment月份/Month时段/Time活动主题/Topic推广活动地点中餐厅/C.R.西餐厅/W.R.一月份Jan.元旦NewYear开年大吉送优惠NewYearPromotion用餐送八折优惠卡，限五次或送赠菜券Fivetimes&20%discountofF&Borpresentmealtickets.全月WholeMonth拉丁美食狂欢节LatinCarnival拉丁美味烧烤自助餐，配以拉丁风情装饰LatinStyleBarbecuewithLatindecorations二月份Feb.春节SpringFestival推出团圆年饭套餐数款PromoteReunionDinnerSetMenus中西合壁合家欢自助餐装饰为传统的中国春节气氛红灯笼，五谷丰登，桃花鞭炮等Chieseandwesternstylehappyfamilybuffetdinner,decoratedwithtraditionalspringfestivalatmosphere,redlantern,corn,peachblossomandthefirecracker.除夕NewYearEve开年（初一/初三）Thefirstthreedaysofthenewyear餐前送年果，餐后送年糕Newyearfruitsandcakes初一/初七FromtheKalendstotheseventh.抽奖活动，奖品，沐足，桑拿，麻将、棋牌awards,feetwash,sauna,majiang,pocker情人节2月14日SaintValentine'sDay送玫瑰花、朱古力Rose,Chocolate推出情人节套餐（烛光晚餐）接受心形旦糕和巧克力定制Valentine'sSetMenu(CandelaSupper)全月WholeMonth泰国食品节ThailandFoodFestival泰国食品自助餐配以金佛、铜钟等泰国风情装饰Thailandstylefoodbuffetwithgoldbuddhaandcopperbelldecorations.三月份Mar.三八妇女节Women'sDay送木瓜炖雪蛤（对女士）PresentthePawpawsoupwithsnowclam(Onlyforlady)提供素食水果自助餐offervegetarianfruitbuffet全月WholeMonth意大利食品节ItalianFoodFestival意大利传统食品自助餐，配以斜塔、斗牛、意粉等意大利风情装饰ItalianTraditionalBuffetfood,decoratewiththetower,bullfightorpastaetc.四月份Apr.复活节Easter针对清明祭祖郊游的顾客推出系列绿色食品及素食菜Promoteseriesgreenfoodandvegetarianfoodfortheguestofancestorworship推出复活节自助餐，送巧克立兔和小玩具“复活旦”，用小白兔，复活旦大磨菇等装饰PresentEasterbuffet,ChocolateRabbitorsmalltoysEasterEgg,decoratewithwhiterabbit,EasterEggorbigmushroom,etc.全月Wholemonth日韩食品节Japanese&KoreanFoodFestival推出寿司、刺身、泡菜及海鲜等食品的自助餐，盛器以传统的日韩式木制器皿装载PresentWasapi,PickledVegetable,seafoodbuffet,useJapaneseorKoreantraditionaltablewares.五月份May五一黄金周MayHolidays推出早午直落自助餐，考虑在餐厅安排一个时段的拉丁舞表演Promotewholedaybuffet,plantoinviteLatindancerprograminrestaurant.母亲节Mother'sday赠送用餐母亲百合花，餐后送甜点Presentlilyanddesserttothemothers推出三人套餐，六人套餐及八人套餐赠送康乃馨给用餐母亲Promotethreepersonssetmenu,sixpersonssetmenuoreightpersonssetmenuandpresentthecarnationtothemothers.六月份Jun6月1日（儿童节）Children'sday带小童就餐8.8折优惠，并赠气球12%discountofffortheguestwhotakechildrenwiththem,presentairballoon以儿童食