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高中英语必修4Unit1Advertising--Section1AtextstructureanalysisofAdvertisements.doc

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用心爱心专心116号编辑Unit1AdvertisingPartTwoTeachingResourceSection1AtextstructureanalysisofAdvertisementsI.TypeofwritingandthesummaryofthetextTypeofwritingThisisadeclarativewriting.MainideaofthepassageAsanimportantpartofourlives,advertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements---commercialadvertisements,paidfortopromoteaproductorserviceandpublicserviceadvertisements,freetoservethepublic.Mainideaof1stparagraphAdvertisementsareanimportantpartofourlives.Mainideaof2ndparagraphAdvertisements,includingcommercialadvertisementsandPSAs,providesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Mainideaof3rdparagraphAnadvertisementmaynottellyouthecompletetruth.Trynottofallforthethick.Mainideaof4thparagraphPSAsaremeanttoteachusandhelpusleadbetterlives.Mainideaof5thparagraphBesmartaboutwhatwebelieve,andbesmartaboutadvertisements.AdvertisementsII.Atreediagramofthetextprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.publicserviceadvertisementscommercialadvertisementstosellproductsorservice,misleadingsometimestoofferadvice,helpfulbesmartaboutadvertisementsIII.AretoldversionofthetextAdvertisementsAdvertisementsareanimportantpartofourlives.Anadvertisementprovidesinformationandusespersuasivelanguageandexcitingimagestoencouragepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisements——commercialadvertisementsandpublicserviceadvertisements(PSAs).Notalladvertisementstellpeoplethecompletetruth.Someadvertisementslieortrytomakepeoplebelieveuntrueclaimsaboutproductsorservices.However,PSAsaremeanttoteachusandhelpusleadbetterlives.Weallwanttobesmartaboutwhatwebelieve,sobesmartaboutadvertisement.