林嘉敏-1602020423-基于轻资产运营模式下的企业财务战略分析-以海尔集团为例.doc

Analysisofenterprisefinancialstrategybasedonasset-lightoperationmode-takinghaiergroupasanexample.Abstract：Withthecomingof21century，thecostsoflaborandlandhavebeencontinuallyincreased,thepriceofenergyisalsoraisedandotherproblemswhichcausedpartofChina'smanufacturingindustryconsidersindustrialupgradesandchangesinoperatingmodels,moreandmorecompaniesareleaningtowardsasset-lightoperatingmodels.Manyenterpriseschoosetoswitchtolightassets,andtheimplementationoffinancialstrategyisrelatedtothelong-termandhealthydevelopmentofenterprises.Effectiveandreasonableallocationoffundsmaketheenterpriseachievegreendevelopmentandultimatelypromotethecompanytomaximizevalue.ThispapermakesacomprehensiveanalysisofHaierGroup'sfinancialstrategyusingtheasset-lightstrategymodel.Thecontentsofitslightassetsarediscussed.Inaddition,providingareferenceforcompaniesthathavesuccessfullytransformedorarepreparingtotransformintoasset-lightoperatingmodels.Keywords：asset-lightoperations，financialstrategy，financialmanufacturing目录TOC\o"1-3"\h\z\uHYPERLINK\l_Toc120011绪论PAGEREF_Toc120011HYPERLINK\l_Toc201131.1研究背景和意义PAGEREF_Toc201131HYPERLINK\l_Toc2501.1.1本课题的研究背景PAGEREF_Toc2501HYPERLINK\l_Toc88341.1.2本课题的研究意义PAGEREF_Toc88341HYPERLINK\l_Toc30891.2文献综述PAGEREF_Toc30892HYPERLINK\l_Toc152661.2.1国外研究PAGEREF_Toc152662HYPERLINK\l_Toc92531.2.2国内研究PAGEREF_Toc92533HYPERLINK\l_Toc43961.3研究方法和内容PAGEREF_Toc43964HYPERLINK\l_Toc291411.3.1.研究方法PAGEREF_Toc291414HYPERLINK\l_Toc179961.3.2.研究内容PAGEREF_Toc179964HYPERLINK\l_Toc236832轻资产运营模式下企业战略分析的理论概述PAGEREF_Toc236835HYPERLINK\l_Toc149032.1财务战略的理论概念PAGEREF_Toc149035HYPERLINK\l_Toc282902.2轻资产运营模式下企业财务战略存在的不足PAG