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林燕霞-1602020425-基于轻资产运营模式的企业财务战略分析-以万科为例.docx

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AnalysisofEnterpriseFinancialStrategyBasedonAsset-lightOperationModel-TakingVankeasanExample Abstract:WiththeprogressofChina'sincome,therealestateindustryhasalsoprogressquickly.However,duetotheconstraintsofgovernmentpoliciesandthelimitationoflandresources,certainchangeshavetakenplaceintherealestateindustry.Theoriginalasset-heavypatternhashotsatisfiedtotherequirementsofthetimes.Realestatecompaniesurgentlyneedtofindasuitablemodeltoreplaceandlightassets.Cameintobeing.However,thestudyontheasset-lightoperationpatternanditsfinancialstrategyisstillinitsinfancy.Peopledon'tknowenoughaboutthismodel.Althoughsomecompanieshavealreadyrunthismodel,althoughithasbeeneffective,therearestillmanyTheproblemstillneedsin-depthresearchandjudgment.Itneedstimetoprovewhetherthismodelissuitablefortoday'ssocialdevelopment.Ifanenterprisewantstoobtainbenefitsbyrunninganewmodelandobtainlong-termdevelopmentoftheenterprise,italsoneedstoimplementitwithasuitablefinancialstrategy.Vankeistheearliestcompanytoexploretheasset-lightmodelintherealestateindustry,andhasachievedcertainresultsthroughtheoperationoftheasset-lightmodel.ThisarticleselectsVankeastherepresentativeresearchobject.ThroughtheanalysisofVanke'sasset-lightoperationmodel,itgainsinspiration,andputsforwardeffectivemeasuresandsuggestionstoenableothercompaniestohaveadeeperunderstandingofthismodelandalsohaveafutureexplorationpath.Certainreference. Keywords:realestateindustry,asset-lightoperationmodel,financialstrategy 目录 TOC\o"1-4"\h\z\uHYPERLINK\l"_Toc38148924"1绪论 PAGEREF_Toc38148924\h1 HYPERLINK\l"_Toc38148925"1.1研究背景和研究意义 PAGEREF_Toc38148925\h1 HYPERLINK\l"_Toc38148926"1.1.1本课题的研究背景 PAGEREF_Toc38148926\h1 HYPERLINK\l"_Toc38148927"1.1.2本课题的研究意义 PAGEREF_Toc38148927\h1 HYPERLINK\l"_Toc38148928"1.2文献综述 PAGEREF_Toc38148928\h2 HYPERLINK\l"_Toc38148929"1.2.2国外研究 2 HYPERLINK\l"_Toc38148930"1.2.2国内研究 PAGEREF_Toc38148930\h3 HYPERLINK\l"_Toc38148931"1.3研究方法和内容 3 HYPERLINK\l"_Toc38148932"1.3.1.研究方法 P