林燕霞-1602020425-基于轻资产运营模式的企业财务战略分析-以万科为例.docx

AnalysisofEnterpriseFinancialStrategyBasedonAsset-lightOperationModel-TakingVankeasanExampleAbstract:WiththeprogressofChina'sincometherealestateindustryhasalsoprogressquickly.Howeverduetotheconstraintsofgovernmentpoliciesandthelimitationoflandresourcescertainchangeshavetakenplaceintherealestateindustry.Theoriginalasset-heavypatternhashotsatisfiedtotherequirementsofthetimes.Realestatecompaniesurgentlyneedtofindasuitablemodeltoreplaceandlightassets.Cameintobeing.Howeverthestudyontheasset-lightoperationpatternanditsfinancialstrategyisstillinitsinfancy.Peopledon'tknowenoughaboutthismodel.AlthoughsomecompanieshavealreadyrunthismodelalthoughithasbeeneffectivetherearestillmanyTheproblemstillneedsin-depthresearchandjudgment.Itneedstimetoprovewhetherthismodelissuitablefortoday'ssocialdevelopment.Ifanenterprisewantstoobtainbenefitsbyrunninganewmodelandobtainlong-termdevelopmentoftheenterpriseitalsoneedstoimplementitwithasuitablefinancialstrategy.Vankeistheearliestcompanytoexploretheasset-lightmodelintherealestateindustryandhasachievedcertainresultsthroughtheoperationoftheasset-lightmodel.ThisarticleselectsVankeastherepresentativeresearchobject.ThroughtheanalysisofVanke'sasset-lightoperationmodelitgainsinspirationandputsforwardeffectivemeasuresandsuggestionstoenableothercompaniestohaveadeeperunderstandingofthismodelandalsohaveafutureexplorationpath.Certainreference.Keywords:realestateindustryasset-lightoperationmodelfinancialstrategy目录1绪论11.1研究背景和研究意义11.1.1本课题的研究背景11.1.2本课题的研究意义11.2文献综述21.2.2国外研究21.2.2国内研究31.3研究方法和内容31.3.1.研究方法41.3.2研究内容42轻资产运营模式下企业战略的理论概述52.1企业战略的概念52.2轻资产运营模式下的企业财务战略52.2.1筹资战略52.2.2投资战略52.2.3运营管理62.2.4股利分配战略62.3企业战略的优化对策72.3.1选择合适的供应商72.3.2选择变现能力强的资产72.3.3加大技术研发和推广82.3.4多元化融资83万科在轻资产运营模式下的财务战略分析9