家装电商研究报告.docx

家装电商调研报告目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc411526319"第一章家装电商行业概况PAGEREF_Toc411526319\h1HYPERLINK\l"_Toc411526320"1.1市场规模PAGEREF_Toc411526320\h1HYPERLINK\l"_Toc411526321"1.1.1电子商务行业市场规模PAGEREF_Toc411526321\h1HYPERLINK\l"_Toc411526322"1.1.2家装市场规模PAGEREF_Toc411526322\h2HYPERLINK\l"_Toc411526323"1.1.3家装电商市场规模PAGEREF_Toc411526323\h4HYPERLINK\l"_Toc411526324"1.2家装电商市场趋势PAGEREF_Toc411526324\h5HYPERLINK\l"_Toc411526325"1.2.1家装电子商务市场时代来临PAGEREF_Toc411526325\h5HYPERLINK\l"_Toc411526326"1.2.2家居百货类已成为网购重点PAGEREF_Toc411526326\h6HYPERLINK\l"_Toc411526327"1.2.3家装电商增长空间巨大PAGEREF_Toc411526327\h7HYPERLINK\l"_Toc411526328"1.2.42015年家装电商市场动向PAGEREF_Toc411526328\h7HYPERLINK\l"_Toc411526329"1.3家装电商常见运营模式PAGEREF_Toc411526329\h8HYPERLINK\l"_Toc411526330"1.3.1自营品牌网站（B2C/O2O）PAGEREF_Toc411526330\h9HYPERLINK\l"_Toc411526331"1.3.2传统家装企业转型网站（O2O）PAGEREF_Toc411526331\h9HYPERLINK\l"_Toc411526332"1.3.3综合型平台网站经营的家装板块PAGEREF_Toc411526332\h9HYPERLINK\l"_Toc411526333"1.3.4垂直型家装平台（B2C/O2O）PAGEREF_Toc411526333\h9HYPERLINK\l"_Toc411526334"1.3.5其他类别PAGEREF_Toc411526334\h9HYPERLINK\l"_Toc411526335"1.4.家装电商发展瓶颈PAGEREF_Toc411526335\h10HYPERLINK\l"_Toc411526336"第二章调研思路与方法PAGEREF_Toc411526336\h12HYPERLINK\l"_Toc411526337"2.1调研思路PAGEREF_Toc411526337\h12HYPERLINK\l"_Toc411526338"2.2SWOT分析法PAGEREF_Toc411526338\h12HYPERLINK\l"_Toc411526339"第三章家装电商案例分析PAGEREF_Toc411526339\h13HYPERLINK\l"_Toc411526340"3.1自营品牌网站PAGEREF_Toc411526340\h13HYPERLINK\l"_Toc411526341"3.1.1海尔电商基本情况PAGEREF_Toc411526341\h14HYPERLINK\l"_Toc411526342"3.1.2海尔电商核心竞争优势PAGEREF_Toc411526342\h14HYPERLINK\l"_Toc411526343"3.1.3海尔电商盈利模式PAGEREF_Toc4115