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修辞与文体Publicspeech.pptx

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PublicSpeechButifitisaveryformalspeakingtothepublicsuchasspeakingatamassmeetingafull-lengthtextofthespeechhastobeprepared.Formalpublicspeechescaremuchaboutrhetoricaleffect.Somepublicspeechesarequiteargumentative.Onedistinctivefeaturesofpublicspeechisappealtoemotions.StructureofpublicspeechAtthepresenttimebothoralspeechandwrittencompositionuniversallyacceptthethree-partdivision:theintroductionthebody(argumentforrgumentativespeechorwriting)andtheconclusion.Inapublicspeechthereshouldbeasalutationprecedingtheintroducingparagraph.Structureofpublicspeech1)SalutationA.TheinclusivenessofsalutationB.Theappropriatenessofsalutation2)Introduction3)Argument4)Conclusion1)SalutationForapublicspeechjustlikealetterthesalutationisindispensable.Anappropriatesalutationnotonlyshowspolitenesstotheaddresseesbutalsobringsaboutintimacybetweenthespeakerandtheaudience.Thereareatleasttwopointstobemadeclearconcerningthesalutation.Oneisinclusivenessandtheotherisappropriateness.A.TheinclusivenessofsalutationSalutationinaspeechmustbeinclusive.thatisthespeakershouldsaluteallthosepeoplewhoarelisteningtoyourspeech.Neglectorcarelessomissionofanyofthemwillcausediscontentevenseriousconsequences.Don’tfeelbotheredtoincludealltheaddresseesinyoursalutation.B.TheappropriatenessofsalutationSalutationsmayvaryfromoccupations(suchasSenatorsJudges)totitles(suchasPresidentChairman)tohonorific(suchasYourMajestyYourExcellencyYourEminenceYourHolinessHolyFather)togender(LadiesGentlemen).Orsimplytorelationshipsbetweemthespeakerandaudience(FellowStudentsFellowCountrymenGuests)etc.Allthesesalutationsmuststrictlyconformtotheidentitiesoftheaudience.Inmodernspeecheshonorificsalutationsareusedonlytosalu