高中英语 Inside advertising-全套课件 新人教版选修9 课件.ppt

Unit5InsideadvertisingWarmingupWelcomeAdvertisingWhyareadvertisementssopopular?comprehendingMakenotesaboutwhatyouhavejustreadunderthefollowingheadings.Howdotheydecidewheretoadvertise?Theyconsidertheirbudgetandwhatmediumismostlikelytobeseenorheardbythetargetconsumer.Doesadvertisingwork?YesandNo.Peoplearenotusuallypersuadedbyadstobuythingstheyhavenousefor.However.adsdochangepeople'sopinionsovertime.LanguageStudy1.Thenwecanavoidbeingcontrolledbythem.(ReadingPara.1)【解析】avoid后接动词-ing形式作宾语。【考查方向】接动词-ing形式作宾语的动词有：appreciateadmitavoidbearconsidercan’thelpcompletedelaydislikedenyendureenjoyenvyescapeexcusefinishforgivehateimagineinvolvekeepmindmentionmisspardonresistpermitpracticepreventrisksuggestsavequitstand(坚持忍受)。【真题再现】－Thereisastoryhereinthepaperabouta110-year-oldman.－Mygoodness!Ican’timagine________thatold.（江苏2006）tobeB.tohavebeenC.beingD.havingbeen【点拨】imagine后接动词-ing形式作宾语排除A和B；而D项havingdone表示动作已经发生在imagine之前而根据上下文应该是现在发生的事情故选C。2.Havingidentifiedthetargetgroupresearchersfindoutasmuchaspossibleaboutthoseinthetargetgroupsuchastheirlikesanddislikesandhowtheproductwouldfitintotheirlives.(ReadingPara.3)【解析】句中identifythetargetgroup动作发生在句子的谓语动作findout之前故用havingdone结构。【考查方向】havingdone的被动式havingbeendone。【真题再现】fromothercontinentsformillionsofyearsAustraliahasmanyplantsandanimalsnotfoundinanyothercountryintheworld.（湖北2005）A.BeingseparatedB.HavingseparatedC.HavingbeenseparatedD.Tobeseparated【点拨】逗号后面的部分是主句前面这一部分只能是状语。作状语的非谓语动词逻辑上的主语应是主句的主语即Australia。“分割开”这个动作发生在很久以前而且与其逻辑主语是被动关系这样就需要用分词的完成被动式故选C。3.Buyourshoesandyou’llliveanexcitinglifeinthe“fastlane”.(ReadingPara.4)【解析】本句是“祈使句+and（or）+一般将来时的句子(有时也用祈使句)”结构。【考查方向】考查此类句型时一般设空在三个地方：①考查连词and/or；②考查前面祈使句；③考查并列句后面谓语部分的时态。祈使句+and+简单句相当于if条件句