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模因论视角下外宣文本的英译研究.docx

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模因论视角下外宣文本的英译研究 Title:AnAnalysisoftheTranslationofForeignPublicityTextsfromthePerspectiveofMemes Introduction: Intoday'shighlyinterconnectedworld,foreignpublicitytextsplayacrucialroleinshapingtheimageandpromotingtheinterestsofnationsontheglobalstage.Effectivetranslationofthesetextsisessentialforsuccessfullyconveyingtheintendedmessageandculturetothetargetaudience.Thispaperaimstoexplorethetranslationofforeignpublicitytextsfromtheperspectiveofmemes,aconceptderivedfrommemetheory,toshedlightonthechallengesandstrategiesinvolvedinachievingsuccessfulcross-culturalcommunication. I.UnderstandingMemes: 1.Definitionofmemes:Memesareculturalunitsthatspreadandevolvethroughthemeansofcommunication. 2.Theroleofmemesinshapingculture:Memesserveascarriersandtransmittersofculturalideas,beliefs,andpractices. 3.Memesasananalyticalframework:Memescanbeusedasatheoreticalframeworktounderstandandanalyzethetranslationofforeignpublicitytexts. II.ChallengesinTranslatingForeignPublicityTexts: 1.Culturaldifferences:Culturalreferences,idioms,andhumormaynotresonateinthetargetculture,requiringadaptationorsubstitution. 2.Linguisticnuances:Translationmustconsiderthelinguisticnuancesofthesourceandtargetlanguagestoconveytheintendedmessageaccurately. 3.Politicalandideologicalconsiderations:Translationsofforeignpublicitytextsmayencounterchallengesstemmingfrompoliticalandideologicalsensitivities. III.StrategiesforTranslatingForeignPublicityTexts: 1.Culturaladaptation:Adaptingculturalreferencestomakethemmoreaccessibleandrelatabletothetargetaudience. 2.Localization:Tailoringthetranslationtosuitthespecificlinguisticandculturalcontextofthetargetaudience. 3.Transcreation:Takingcreativelibertieswiththetranslationtocapturetheintendedmessageandculturalnuances,evenifliteralaccuracyiscompromised. 4.Collaborativetranslation:Employingateamoftranslatorsorinvolvingnativespeakersofthetargetlanguagetoensureaccuratecommunicationofculturalnuances. IV.CaseStudy:TranslationofaForeignPublicityText: 1.Selectionofacasestudy:Choosea