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（每日一读）2014年3月高考英语考前突破阅读理解能力文化教育性别年龄与手机品牌选择.doc

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性别年龄与手机品牌选择 Womenaged40-49plumpedforSamsung(36percent),ratherthanAppleastheironetruelove.Formen,however,thetaleisquitedifferent.TheirpreferredproviderisSamsung. 对年龄在40-49岁之间的女性而言，苹果产品并不是她们的真爱，其选择三星产品的比例（36%）要高于苹果。然而，对于男性来说，这个故事又大相径庭了。他们的首选是三星产品。 Whencommenterslurchtothesepages,theirlightsabersraisedevenhigherthantheirvoices,theycategorizephonesinsimpleterms. TheSamsungGalaxy,is,inanApplelover'seyes,abig,badcopyofaniPhone. TheiPhone,toeveryonebutanApplelover,ismerelyagirlie（色情的）gadgetwithallthetechnologicalsophisticationofa1980sBarbie. Howodd,then,thatapieceofresearchhasjustappearedbeforemyexclusiveeyestosuggestthatwomenpreferaniPhone. Theresearch,sponsoredbycache-cleaningspecialistsKSMobile,examined,amongmanyaspects,whethertherewasagenderbiasinphonechoice. Afulsome45percentofallthewomenquestionedsaidthattheypreferredAppleastheirmobiledeviceprovider.Justincaseyouwonderedwhethertheremightbesomelocationalkinkshere,Iwilldisabuseyou. Applewastheking,orperhapsqueen,ineveryregionofAmerica. Theonlyareainwhichanotherbrandenjoyedsupremacywasinoneparticularagegroup.Womenaged40-49plumpedforSamsung(36percent),ratherthanAppleastheironetruelove. Formen,however,thetaleisquitedifferent.TheirpreferredproviderisSamsung.Yes,gentlemenpreferaGalaxyoveraniPhone,althoughnotinquitesuchseverenumbersasthewomen. ThetoppercentageamongmenwasSamsung's33.However,againtherewasoneoutlyingagegroupthatdidn'twanttogoalongwiththemalecrowd.Menaged50-59preferredApple(34percent). Overall,Applewasthepreferredbrandof39percentoftherespondents,withSamsungstill10pointsbehind. Itis,perhaps,nosurprisethatthesewerethetwobrandsthatdominatedpeople'slists. However,onestatisticoughttogivehopetoMicroNokiaandotherbrandsthatmightaspireastheyperspire. Twenty-fivepercentofthese1,000respondentsdidn'thaveafavoritemobilebrand.(ThesurveywasconductedonlinefromFebruary6to10.)Moreprecisely,thiswasmadeupof27.3percentofthemenand23.7percentofthewomen. Thatissurelyahugemarket,whosehearthasnotbeencapturedandisclearlyre