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（每日一读）2014年3月高考英语考前突破 阅读理解能力 文化教育 性别年龄与手机品牌选择.doc

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性别年龄与手机品牌选择Womenaged40-49plumpedforSamsung(36percent)ratherthanAppleastheironetruelove.Formenhoweverthetaleisquitedifferent.TheirpreferredproviderisSamsung.对年龄在40-49岁之间的女性而言苹果产品并不是她们的真爱其选择三星产品的比例（36%）要高于苹果。然而对于男性来说这个故事又大相径庭了。他们的首选是三星产品。Whencommenterslurchtothesepagestheirlightsabersraisedevenhigherthantheirvoicestheycategorizephonesinsimpleterms.TheSamsungGalaxyisinanApplelover'seyesabigbadcopyofaniPhone.TheiPhonetoeveryonebutanAppleloverismerelyagirlie（色情的）gadgetwithallthetechnologicalsophisticationofa1980sBarbie.HowoddthenthatapieceofresearchhasjustappearedbeforemyexclusiveeyestosuggestthatwomenpreferaniPhone.Theresearchsponsoredbycache-cleaningspecialistsKSMobileexaminedamongmanyaspectswhethertherewasagenderbiasinphonechoice.Afulsome45percentofallthewomenquestionedsaidthattheypreferredAppleastheirmobiledeviceprovider.JustincaseyouwonderedwhethertheremightbesomelocationalkinkshereIwilldisabuseyou.ApplewasthekingorperhapsqueenineveryregionofAmerica.Theonlyareainwhichanotherbrandenjoyedsupremacywasinoneparticularagegroup.Womenaged40-49plumpedforSamsung(36percent)ratherthanAppleastheironetruelove.Formenhoweverthetaleisquitedifferent.TheirpreferredproviderisSamsung.YesgentlemenpreferaGalaxyoveraniPhonealthoughnotinquitesuchseverenumbersasthewomen.ThetoppercentageamongmenwasSamsung's33.Howeveragaintherewasoneoutlyingagegroupthatdidn'twanttogoalongwiththemalecrowd.Menaged50-59preferredApple(34percent).OverallApplewasthepreferredbrandof39percentoftherespondentswithSamsungstill10pointsbehind.Itisperhapsnosurprisethatthesewerethetwobrandsthatdominatedpeople'slists.HoweveronestatisticoughttogivehopetoMicroNokiaandotherbrandsthatmightaspireastheyperspire.Tw