新媒体视域下抖音APP的传播特征及传播效果的分析.docx

新媒体视域下抖音APP的传播特征及传播效果的分析
Title:AnalysisoftheDisseminationCharacteristicsandEffectsoftheDouyinAppfromthePerspectiveofNewMedia
Abstract:
ThispaperaimstoanalyzethedisseminationcharacteristicsandeffectsoftheDouyinapp,popularlyknownasTikTok,fromtheperspectiveofnewmedia.ItexplorestheuniquefeaturesofDouyinasasocialmediaplatformandhowthesecontributetoitsrapidspreadanduserengagement.Furthermore,thepaperexaminestheimpactofDouyin'sdisseminationonvariousstakeholders,includingindividuals,brands,andsocietyasawhole.ThefindingsofthisanalysisshedlightonthesignificanceofDouyinasatransformativeforceinthedigitalmedialandscape.
1.Introduction
1.1Background
1.2Objective
1.3Methodology
2.OverviewofDouyin
2.1IntroductiontoDouyin
2.2UserDemographics
2.3KeyFeaturesofDouyin
3.DisseminationCharacteristics
3.1User-GeneratedContent(UGC)andVirality
3.2AlgorithmicRecommendationSystem
3.3Short-formandInteractiveContent
3.4InfluencerandCelebrityCulture
3.5ChallengesandControversies
4.EffectsofDouyin'sDissemination
4.1IndividualLevelEffects
4.1.1CreativityandSelf-expression
4.1.2FameandInfluence
4.1.3ChallengesandImpactonMentalHealth
4.2BrandandMarketingEffects
4.2.1DouyinasaMarketingPlatform
4.2.2InfluencerMarketing
4.2.3ChallengesandOpportunitiesforBrands
4.3SocietalEffects
4.3.1CulturalInfluenceandGlobalReach
4.3.2PoliticalImplicationsandSocialMovements
4.3.3RegulationandPrivacyConcerns
5.CaseStudies
5.1SuccessfulViralCampaignsonDouyin
5.2ImpactofDouyinonMusicIndustry
5.3DouyinandCulturalExchange
6.Conclusion
6.1SummaryofFindings
6.2ImplicationsforNewMediaResearch
6.3FutureDirections
References
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