高中英语 Unit1 Advertising Project教学设计 牛津译林版课程必修4-牛津版课.doc

课题：M4Unit1Project

Teaching
Aims1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.
2.Toconsiderthreethings
a)thegargetaudienceoftheadcampaign.
b)themessagetheywanttosend
c)howtheyplanonreadingtheirtargetaudience
3.Toknowhowtocooperateanddotheprojecttogether.

Teaching
methods1.Groupdiscussion
2.TeamworkAnalysisImportant
pointsHelpthestudentshowtodevelopanadcampaign.Difficult
pointsHelpthestudentshowtodevelopanadcampaign.TeachingaidsMulti-mediaprojectorTeachingProcedures;
Step1:Lead-in
1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.
2.AskSstoreporttheirresult
a)Paraone:thedefinitionofanadcampaign
b)Paratwo:thetargetaudienceandhowtodeterminethetargetaudience.
c)Parathree:whattheadcampaignsays
d)Parafour:howtoreachthetargetaudience

Step2:Reading
1.Structureofthispassage
a)introductionofsubject
b)supportingdetails
c)conclusion
2.Morequestionstounderstandthispassage
1)Whatdoyouknowaboutanadcampaign?
2)Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?
3)Whydoyouneedtoresearchyouraudience?
4)Whatisimportantwhenyouareplanninganadcampaign?
5)Whatshouldyouradvertisingcampaignbebasedon?
3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.
1)Whyisanti-smokingchosenasthesubjectoftheadcampaign?

2)Whatisthemainaimoftheanti-smokingcampaign?
3)Howcanhigh-schoolteenagersbeconvincednottostartsmoking?
Step3:Languagefocus:
1.build—built---built
①建立，创立：buildanation建立一个国家
builtasuccessfulbusinessoutoftheircornergrocerystore.
从他们街道拐角的杂货店创办了一家成功的公司
②监督：命令、资助或监督…的建设：
Theadministrationbuiltseveralnewhousingprojects.
行政部门资助了好几幢新楼的建筑项目
WearebuildingsocialismwiththeChinesecharacters.

2.reach
①被看到/听到
Throughtelevisionandradioweareabletoreachawideraudience.
②伸展，伸出,延伸：reachedoutanarm.伸出一只手臂
③到达Ihopethislittlewillreachyou.

3.have….inmind考虑
Whenyou’regoingtodosth.youmusthaveacleartargetinmind.
WatchingTValleveningwasn’texactlywhatIhadinmind.
haveitinmindtodosth…打算做某事