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制度理论视角下创业导向与公司诉讼风险的关系研究 Title:AStudyontheRelationshipbetweenEntrepreneurialOrientationandCompanyLitigationRiskfromthePerspectiveofInstitutionalTheory Introduction: Entrepreneurialorientation(EO)isacrucialconstructinthefieldofentrepreneurship,describingthedegreetowhichanorganizationexhibitsentrepreneurialbehavior.Itreferstothestrategicdecision-makingandbehaviorsofafirmthatemphasizeinnovation,risk-taking,proactiveness,andcompetitiveaggressiveness.Companylitigationrisk,ontheotherhand,representsthepotentiallegalchallengesanddisputesacompanymayface.Thisresearchaimstoexploretherelationshipbetweenentrepreneurialorientationandcompanylitigationriskthroughthelensofinstitutionaltheory. 1.TheoreticalBackground: 1.1EntrepreneurialOrientation: Entrepreneurialorientationrepresentsanorganization'sentrepreneurialbehaviorthatisdrivenbyinternalfactors.Itincludesthreedimensions:innovation,risk-taking,andproactiveness.Innovationfocusesonintroducingnewanduniqueideas,products,orservicestothemarket.Risk-takingemphasizesthewillingnesstotakeboldandcalculatedrisks.Proactivenessreflectsthecompany'sabilitytorecognizeandseizenewopportunitiesbeforecompetitors. 1.2CompanyLitigationRisk: Litigationriskreferstothepotentiallegalchallengesthatcompaniesfaceasaresultoftheiractivities,policies,ordecisions.Thiscanrangefromintellectualpropertydisputes,contractbreaches,laborissues,productliabilityclaims,orenvironmentalcontroversies.Companylitigationriskhassignificantimplicationsforthefirm'sreputation,financialperformance,andoverallsustainability. 2.InstitutionalTheory: Institutionaltheoryexploreshoworganizationsconformtoandareinfluencedbyformalandinformalrules,norms,andpracticesintheirexternalenvironment.Itproposesthatfirmsadoptparticularstrategiesandbehaviornotsolelybasedoneconomicrationalityormarketforcesbutalsoduetopressuresexertedbytheinstitutionalcontextinwhichtheyoperate. 3.RelationshipbetweenEntrepreneurialOrientationandCompanyLitigationRisk: 3.1ConformitytotheInstitutionalEnvironment: Institutionalt