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目的论视角下的茶企业外宣资料的英译的中期报告.docx

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目的论视角下的茶企业外宣资料的英译的中期报告 Mid-termReportontheEnglishTranslationofTeaEnterprisePublicityMaterialsfromthePerspectiveofGenreAnalysis I.Introduction Thetranslationofpublicitymaterialsisanimportanttaskforteaenterprisesseekingtoexpandtheirglobalmarketpresence.Inordertoachieveeffectivecommunicationandpromotetheirbrandimage,itisessentialtopayattentiontothegenrecharacteristicsofthematerialsandadoptappropriatetranslationstrategies.Thisreportaimstoprovideamid-termevaluationoftheEnglishtranslationofteaenterprisepublicitymaterialsfromtheperspectiveofgenreanalysis,andtoproposestrategiesforimprovingthequalityofthetranslation. II.ResearchMethodology Thisstudyadoptsaqualitativeresearchapproachbasedongenreanalysis.Atotalof20publicitymaterialsfromdifferentteaenterprisesinChinawerecollectedandanalyzed.Thegenrecharacteristicsofthematerialswereidentifiedbasedontheirlinguisticfeatures,communicativepurpose,andintendedreadership.ThequalityoftheEnglishtranslationwasassessedbasedonitsfidelitytothesourcetext,fluency,andculturalrelevance. III.Findings 1.GenreCharacteristicsofTeaEnterprisePublicityMaterials Teaenterprisepublicitymaterialscanbeclassifiedintodifferentgenresbasedontheircommunicativepurpose.Themostcommongenresidentifiedinthisstudyareadvertisement,productdescription,andcorporateprofile.Eachgenrehasitsownlinguisticfeaturesandintendedreadership.Forexample,advertisementstendtousepersuasivelanguageandappealtoconsumers'emotions,whileproductdescriptionsconveyinformationaboutthefeaturesandbenefitsoftheteaproducts.Corporateprofilesaimtopresenttheenterprise'shistory,mission,andachievements. 2.QualityAssessmentofEnglishTranslation ThequalityoftheEnglishtranslationvariesacrossthedifferentgenres.Ingeneral,thetranslationofproductdescriptionsisofhigherqualitythanthatofadvertisementsandcorporateprofiles.Thefidelitytothesourcetextisgenerallygood,butthereareoccasionalerrorsingrammarandsyntax,andsomeidiomaticexpressionsarenottranslatedaccurately.Therearealsoculturaldifferencesthataffecttheinterpretationo