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目的论视角下的企业外宣资料英译的综述报告.docx

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目的论视角下的企业外宣资料英译的综述报告 Introduction 企业外宣资料翻译是企业对外传播的重要组成部分，在全球化的当今时代，越来越多的企业开始重视其外宣资料的翻译质量和效果。因此，本文将从目的论视角出发，对企业外宣资料的翻译进行综述和分析。 PurposeofTranslatingCorporateExternalPublicityMaterials Corporateexternalpublicitymaterialsaretranslatedwithaspecificpurposeinmind,whichvariesdependingonthetargetaudienceandthecontextoftranslation.Thepurposeoftranslatingcorporateexternalpublicitymaterialscanbedividedintoinformationdissemination,persuasion,andpromotion. Informationdisseminationistheprimarypurposeofcorporateexternalpublicitymaterialstranslation.Thetranslatedcontentshouldconveytheoriginalinformationaccuratelyandeffectivelytothetargetaudience.Inthisregard,corporateexternalpublicitymaterialsshouldbetranslatedinaclearandconcisemannertoavoidmisunderstandingsandmisinterpretations. Persuasionisanotherpurposeoftranslatingcorporateexternalpublicitymaterials.Thetranslationshouldbepersuasiveandcapableofconvincingthetargetaudienceofthebenefitsandadvantagesoftheproductorservicebeingpromoted.Thisrequirestranslatorstopayattentiontotheuseoflanguage,includingchoosingtherightwordsandusingappropriatetone,tocreateapositiveandpersuasiveimageofthecompany. Promotionistheultimatepurposeoftranslatingcorporateexternalpublicitymaterials.Thetranslationshouldbeaimedatboostingthereputationandimageofthecompanyandpromotingitsproductsandservicestoattractmorecustomers.Toachievethisgoal,thetranslationshouldbecreativeandinnovative,highlightingtheuniquesellingpointsofthecompany'sproductsorservices. ChallengesinTranslatingCorporateExternalPublicityMaterials Despitetheimportanceoftranslatingcorporateexternalpublicitymaterialsasameansofeffectivecommunicationwithtargetaudiences,thereareseveralchallengesthattranslatorsface.Someofthekeychallengesareculturalbarriersandlinguisticnuances. Culturalbarriersrefertothedifferencesincustoms,traditions,andpracticesbetweendifferentsocieties.Thetranslatorneedstobeawareoftheseculturaldifferencesandadaptthetranslationtosuitthetargetculture.Forinstance,certainexpressionsoridiomaticphr