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外贸函电ppt课件.ppt

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unit1businessletterwritingPrinciplesofgoodcommunicationClarity Iamwritingtoapplyforadmissiontoyouruniversity. Iamwritingtoapplyforadmissiontothegraduateschoolofyouruniversityinthespringof1999. Thel/cmustreachusforarrangingshipmentnotlaterthan8October. Thel/cmustreachusnotlaterthan8Octoberforarrangingshipment.缩写： 除了少数国际商业界确认的缩写，如CIF、FOB等外，应尽量避免使用缩写，尤其是机构或组织名称，最好写出它的全部字母。 数字： 不同国家的人对某些数字的表达方式不一样，例如：英、美两国对billion的理解不一样。所以最安全的办法是数字和文字同时使用，例如： $10575.9(tenthousandfivehundredandseventy-fivedollars,ninetycents.) 介词： 数字前如果要用介词必须十分小心。例如： Thepricehasbeenincreasedto$20.（到） Thepricehasbeenincreasedby$20.（了） Thepricehasbeenincreasedfrom$20.（从）Principlesofgoodcommunicationcorrectness completeness 5个“W”:who,what,when,where,why/howpartsofbusinessletterpartsofbusinessletterpartsofbusinessletterStylesofbusinessletterindentedstyleblockedstyleModifiedstyleAddressingenvelopespracticeUnit2establishingbusinessrelationsinquiryoffercounteroffercontractcontractfulfillment paymentterms packing insuranceterms transportationterms claims&arbitrationUnit2establishingbusinessrelationsUnit2establishingbusinessrelationsUnit2establishingbusinessrelationsUnit2establishingbusinessrelationsStructureofastartletterStructureofastartletterHowtoreplyLanguagepointsLanguagepointspracticeexercise习题答案UnitthreeenquiriesandrepliesUnitfourenquiriesandrepliesreplyRepliestoenquiriesLanguagepointspracticeDearSirs, WehavelearnedyournameandaddressintheOctoberissueofforeigntrade.Atpresent,weareinterestedinyourbedsheetsandbathtowels. Wetakethisopportunitytointroduceourselvesasoneofthelargestimportersoftextilesinthisarea.WeshallappreciateitverymuchifyouwillquoteusyourbestCIFC5%Londonprices,indicatingsizesandcolors.Meanwhile,pleasesendussomesamplesandcatalogues.Ifyourpricesarereasonableandsuitableforourmarket,weshallplacealargeorderwithyou. Yourearlyreplywillbehighlyappreciated. Yoursfaithfully. translation习题答案习题答案quotations,offersandcounter-offersUnitfourquotations,offersandcounter-offersStructureofofferStructureofcou