外贸英语函电Unit2--豆柴文库

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EnglishBusiness Correspondence 武汉科技大学城市学院经管学部马茹菲 2012 UnitTwo Establishing BusinessRelations Chapter2Establishingbusiness relations 4Today’sagenda 4Introduction(backgroundinformation) 4Usefulphrases 4Stepsofwritingthelettersofestablishing businessrelations★ 4Exercises 3 1Introduction(backgroundinformation) 4Ifyouwanttostartabusinesswith someone,youmaysendhimaletterto enquire. 4Firstofallyoushouldintroduceyourself, tellhimwhereyougothisaddressandthen whatyourpurposeis. 4Havingdoneallofthis,youmaylethim knowthatyouarekeentostartabusiness withhimandaskhimwhetherhecangive youareplyassoonaspossible. 4 4Iftheothercompanyisalsointerested inthebusinessactivityyoumentioned, hemaygiveyouareplyaboutwhat youhaveenquiredintheprevious letterforfurthercooperation. 5 4Howcanwegetinformationonprospective partners? 4Howtowritetheletterofestablishing businessrelations? 4Whatshouldwepayattentiontowhen lookingforprospectivetradepartners? 4Howtomakeyourfirsttouchwithpotential partnerswork? 6 Waysofgettinginformationonpotential partners 4thewebsite4attendanceattradefairs( 4thebanks展销会)andexhibitions 4TradeDirectory（贸易名athomeandabroad 4 录）mutualvisitsbytrade 4internationalchamberofdelegations(贸易代表团) commerceinforeignandgroups countries(驻外商会)4Recommendationfrom 4commercialcounsellor'sitsbusinessconnections officeofChineseEmbassy4Introductionfromits 中国 inforeigncountries(subsidiarybranches,or 大使馆商务参赞处) agentsabroad 4advertisementsin newspapersandmagazines 7 Structureofthiskindofletter 9Howhisnameisknown(Opening) 怎样得知对方公司的名称和地址 9Self-introduction(linesofyourbusiness,little “advertising”onyourproductsorservice); 自我介绍(包括产品类型，产品或服务的宣传) 9Expoundthereasonofwritingletter 阐述写信的目的 9Expressthewishtoestablishbusinessrelations andreplyimmediately(Closing) 表明建立业务关系的愿望并希早日回复。(结束语) 8 SomeUsefulExpression 1.Howhisnameisknown 1)obtained／heard／learned／indebtedyour(faxnumber／ businessscope／products／E-mailaddress)from WehaveobtainedfromChinaCouncilforthePromotionof InternationalTrad

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