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中国航空业SWOT五力分析.ppt

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Civilaviationisthenationaleconomicmodernizationinfrastructures China'scivilaviationbeganin1949 Chinaisknownforhermassiveland,abundantresources,population,swiftandconvenientfordevelopmentofairtransport. CAACdevelopmentprospect. SWOTAnalysisofChinaSouthernAirlinesStrengthsWeaknessesOpportunitiesThreatsSOStrategyChinesecivilaviationenterprisesinthecompetitors: AirChina(CA) ChinaEasternAirlines(MU) ChinaSouthernAirlines(CZ) HainanAirlines(HU)MaincompetitorsrelativestrengthIndustrycompetitionevidentinlargegroupofthetrend,industrymonopolystatusquomemberenterprisesareunbalancedSupplierforBoeing,majorglobalmanufacturerairbus,aviationcompanytoreplacemaintenancecostandincreasedsupplyofchamberofcommerce,thecostofpilottraining.Oncechoice,changeisprobablysmall.Isthesubjectofmiddle-agedpassengerjet,themajorityofsoutheastareayouthpassengers,thewesternregionsinthemajority,middle-agedpassengertravelforbusinessandtourismmorepassengersSubstitute’sthreat Airlineproductsubstitutionproductforthehighway,railway,andwatertransportproductsandservices.ConclusionSuggestionLow-costairline