跨文化商务交际复习资料.pdf

跨文化商务交际复习资料

Unitl

一、匹配
1.culture:Thetotalaccumulationofbeliefs,customs,values,behaviors,institutionsandcommunication
patternsthatareshared,learnedandpasseddownthroughthegenerationsinanidentifiablegroupof
people.
2.communication:Aprocessbywhichinformationisexchangedbetweenindividualsthrougha
commonsystemofsymbols,signs,orbehavior,ortheexchangeofthoughts,messages,orinformation,as
byspeech,signals,writing,orbehavior.
3.ethnocentrism：Thebeliefthatyourownculturalbackgroundincludingwaysofananalyzing
problems,values,beliefs,language,andverbalandnonverbal.
communication,issuperior.
4.horizontalcommunication:Thecommunicationatthesamelevelinanorganization.
5.interculturalcommunication：Thecommunicationbetweenpeoplefromdifferentcultureswhena
memberofonecultureproducesamessageforconsumptionbyamemberofanotherculture.
6.businesscommunication：Thecommunicationiswithinbusinessandadministration,aimingata
commonobjectiveandprofitsforboththeindividualsandorganizations.
二、判断
T：
1.Cultureisallmen'smedium;thereisnoaspectofhumanlifethatisnottouchedandalteredby
culture.
2.Thetermsofinterculturalcommunicationandinternationalcommunicationcanbeused
interchangeably.
3.Culturecannotbeknownwithoutastudyofcommunication,andcommunicationcanonlybe
understoodwithanunderstandingofthecultureitsupports.
4.Stereotypes,likecultureitself,arelearnedinavarietyofways.Theyaretheproductsoflimited,lazy,
andmisguidedperceptions.
F：
1.Whencultureiscontrastedwithnature,itcanbedefinedas"'lifewayofapopulation,,initsbroad
sense,meaningwhatcharacterizestheparticularwayoflifeofapopulation.
2.Thecultureshowninanonionconsistsoftwolevels:alevelofnormsandvalues,oraninvisible
level,andavisiblelevelofresultantbehaviororartifactsofsomeform.
3.Withtheintegrationoflanguageintothefabricofculture,confusionanddysfunctionwouldreign
andtheculturewouldfail.
4.1ntheglobalvillage,neighborscommunicatefreeoftroublesanddifficulties.
三、Summary
CultureandCommunication
%1Cultureisthetotalaccumulationofbeliefs,customs,values,behaviors,institut