天猫商城运营方案.doc

天猫商城运营方案天猫商城运营方案天猫商城运营方案天猫商城运营方案天猫商城运营方案目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc327454425"一、淘宝店开通PAGEREF_Toc327454425\h2HYPERLINK\l”_Toc327454426"1、市场调研PAGEREF_Toc327454426\h2HYPERLINK\l”_Toc327454426"2、店铺类型确定PAGEREF_Toc327454426\h2HYPERLINK\l"_Toc327454427"3、资质PAGEREF_Toc327454427\h2HYPERLINK\l”_Toc327454428”4、流程PAGEREF_Toc327454428\h3HYPERLINK\l”_Toc327454429"5、费用PAGEREF_Toc327454429\h3HYPERLINK\l"_Toc327454430"二、人员配置PAGEREF_Toc327454430\h11HYPERLINK\l”_Toc327454431”1.组织架构PAGEREF_Toc327454431\h11HYPERLINK\l"_Toc327454432"2。岗位职责PAGEREF_Toc327454432\h11HYPERLINK\l"_Toc327454433”三、店铺搭建PAGEREF_Toc327454433\h13HYPERLINK\l"_Toc327454434”1、模版选择PAGEREF_Toc327454434\h13HYPERLINK\l”_Toc327454435"2、图片处理PAGEREF_Toc327454435\h13HYPERLINK\l”_Toc327454436"3、文案撰写PAGEREF_Toc327454436\h13HYPERLINK\l”_Toc327454437"4、产品上架PAGEREF_Toc327454437\h13HYPERLINK\l"_Toc327454438"5、发布店铺PAGEREF_Toc327454438\h14HYPERLINK\l"_Toc327454439”四、店铺运营PAGEREF_Toc327454439\h14HYPERLINK\l”_Toc327454440"1、工作流程建立PAGEREF_Toc327454440\h14HYPERLINK\l"_Toc327454441"2、产品价格策略以及营销活动PAGEREF_Toc327454441\h14HYPERLINK\l”_Toc327454442"3、淘宝商城资源表PAGEREF_Toc327454442\h14HYPERLINK\l"_Toc327454443"3、产品文案、活动文案策划PAGEREF_Toc327454443\h20HYPERLINK\l"_Toc327454444”4、售前、售中、售后问题PAGEREF_Toc327454444\h20HYPERLINK\l"_Toc327454445"5、配送及仓库管理PAGEREF_Toc327454445\h20HYPERLINK\l”_Toc327454446”五、时间推进PAGEREF_Toc327454446\h20HYPERLINK\l"_Toc327454447”1、基础工作时间进度表PAGEREF_Toc327454447\h20HYPERLINK\l”_Toc327454448”2、运营规划时间表PAGEREF_Toc327454448\h21HYPERLINK\l”_Toc327454449”六、风险与应对PAGEREF_Toc327454449\h21HYPERLINK\l”_Toc327454450"1、风险PAGEREF_Toc327454450\h21HYPERLINK\l"_Toc327454451”2、应对PAGEREF_Toc327454451\h22HYPERLINK\l"_Toc327454452"七、总结PAGEREF_Toc327454452\h22天猫商城运营方案淘宝店开通市场调研羽绒被在淘宝/天猫所属类目为床上用品.羽绒被在天猫市场为季节性产品，大多商家均为多样化产品。如羽绒被,夏季被，纤维被,枕芯，枕头，被套，四件套等。羽绒被买家喜爱度调查：买家喜爱度8%价位0-395买家喜