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第一章测试1.Whichofthefollowingstatementsarecorrect?A:Ethicsaresubjectiveandimprecise.B:Ethicsareasetofmoralprinciplesthatguideattitudesandbehaviour.C:Ethicsdependonsocial,culturalandindividualfactors.D:Ethicsareasetofrules.答案:ABC2.Whichofthefollowingwouldbeconsideredapartnerintheformaldefinitionofmarketing?答案:BCD3.Stakeholdersofanorganisationcouldinclude:______.A:employeesB:customersC:ownersD:shareholders答案:ABCD4.Whichofthefollowingsareaboutmarketingethicsissue?答案:ABD5.Whichofthefollowingsarepotentialbenefitsofanorganisationactinginasociallyresponsiblemanner?A:Itcanattractfutureemployees.B:GoodpublicityC:Itcanencourageconsumerstosupporttheorganisation.D:Thegenerationofgoodwill答案:ABCD6.Aproductcanbe______.A:anideaB:aserviceC:agoodD:aperson答案:ABCD7.Abrandcanbe______.A:acollectionofsymbolsintendedtocreateanimageinacustomer’smindB:thebundleofattributesofaproductC:anythingofferedtoamarketD:aname,logo,sloganordesignthatdifferentiatesaproduct答案:AD8.Inmarketing,whichofthefollowingstatementsaboutpromotionarecorrect?A:Itcanbeusedtocreateawareness.B:Itcanbeusedtoinformorpersuadecustomers.C:Itissimplyanothernameforadvertising.D:Itcanbeusedtoremindcustomersaboutaproduct.答案:ABD9.Whichofthefollowingaremarketingactivities?A:PublicrelationsB:AccountingC:PersonalsellingD:Research&Development答案:AC10.Thetraditional4Psframeworkincludes______.A:partnersB:peopleC:productD:place答案:CD第二章测试1.Anorganisationthatoutsourcesfunctionsthatcanbedonemoreefficientlybyspecialistexternalprovidersisshiftingthosefunctionsfrom_________.A:itsinternalenvironmenttoitsexternalenvironmentB:itsinternalenvironmenttoitsmacro-environmentC:itsinternalenvironmenttoitsmicro-environmentD:itsmicro-environmenttoitsmacro-environment答案:AC2.AmoviestudiolobbyinggovernmentstointroduceharsherpenaltiesforthemasscopyingofpiratedDVDsisanexampleofanorganisationattemptingtoinfluenceits_________.A:externalenvironmentB:targetmarketC:internalenvironmentD:marketingenvironment答案:AD3.Whichofthefollowingsarepartofanorganisation’s-environment?