我国网络营销发展现状与对策.doc

我国企业网络营销发展现状分析与对策研究摘要随着计算机技术在世界范围内的迅速普及,网络营销活动也在迅猛发展。与传统营销方式相比，网络营销优势尽显无疑,必将成为新世纪企业营销的主流。我国企业的营销活动在网络营销浪潮的冲击下面临着巨大的挑战和机遇。本文主要阐述了网络营销的涵义,分析了阻碍我国企业发展网络营销的因素,并在此基础上提出解决问题的对策，最后，更强调了我国企业网络营销未来的发展趋势。关键字：我国企业网络营销发展趋势窗体顶端OurcountryenterprisenetworkmarketingdevelopmentpresentsituationanalysisandcountermeasureresearchAbstract窗体底端AlongwiththeInternettechnologyfastpopularizationglobally,thenetworkmarketingactivitydevelopmentisswiftandviolent.Compareswiththetraditionalmarketingway,thenetworkmarketinghastheobvioussuperiority,willcertainlytobecomethe21stcenturyenterprisemarketingthemainstream.OurcountryEnterprise'smarketingisfacingthehugechallengeandtheopportunityunderthenetworkmarketingfloodtide'simpact.Thisarticlefocusesonthemeaningofnetworkmarketing,analysisoftheobstaclesofthefactorsofnetworkmarketingbusinessdevelopment,andputsforwardsolutionstothisproblem,finally,moreemphasisonthefutureofourbusinessdevelopmenttrendofnetworkmarketing.窗体底端窗体顶端Keywords：Ourcountryenterprise；networkmarketing；implication；presentsituation；question；countermeasure；trendofdevelopment窗体底端目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc295407823"摘要PAGEREF_Toc295407823\hIHYPERLINK\l"_Toc295407824"AbstractPAGEREF_Toc295407824\hIIHYPERLINK\l"_Toc295407825"第一章导论PAGEREF_Toc295407825\h1HYPERLINK\l"_Toc295407826"1.1研究背景PAGEREF_Toc295407826\h1HYPERLINK\l"_Toc295407827"1.2研究的目的PAGEREF_Toc295407827\h1HYPERLINK\l"_Toc295407828"1.3研究的意义PAGEREF_Toc295407828\h1HYPERLINK\l"_Toc295407829"1.4国内外研究现状PAGEREF_Toc295407829\h2HYPERLINK\l"_Toc295407830"第二章网络营销的理论基础PAGEREF_Toc295407830\h4HYPERLINK\l"_Toc295407831"2.1网络营销的涵义PAGEREF_Toc295407831\h4HYPERLINK\l"_Toc295407832"2.2网络营销的特征PAG