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高中英语Unit1《Advertising》-Wordpower课件牛津译林版必修4.ppt

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Unit1AdvertisingLiYang-----CrazyEnglishSupposeyouareLiYang,andyouwishtoproduceanewkindofelectricaldictionary(电子词典),whatpreparationsshouldyoumakeinordertoattractmostcustomers?MarketresearchMarketresearchBeforeacompanystartsmakinganewp_______,theymustcollectandstudyinformationaboutwhatpeoplewantandneed.So,theydom_____________.Thebossofthecompanyneedsalotofinformationaboutthes_________________oftheproduct.So,thes________________________,ledbyasales/marketingmanager,willpresenttheinformationfromtheirmarketresearchtotheboss.Thecompanycanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________-----thepercentageofamarketthatthecompanyhas.Alsoimportantarethes__________-----theamountwhichtheythinktheywillsellinafutureperiod.Iftheywanttobecomethem____________,thecompanymustensurethattheirproductisofh___________.Oncetheproductgoesonthemarket,itss____________-----theamountwhichhasbeensold-----shouldbereportedeveryday,sothecompanycanchecktheprogressoftheirproduct.Challenge!Mr.Carter:Ournew________hasbeenonthemarketfortwoweeks.Whatisits_____________now?MsJones:Wehaveabout15percentshareofthemarketatthemoment.The____________roseby2percentyesterdayacrossthewholecountry.Mr.Carter:That’squiteencouraging.Ithinkitmightbebecause__________reallylikethedesignand___________oftheproduct.Iwouldlikeyoutodosomefurther_______________aboutyoungpeople’sviewsontheproduct.The________________________shouldalsofinishthereportonthe___________bynextweek.MsJones:We’redoingitrightnow.I’llpresentittoyoutomorrowmorning.Mr.Carter:That’sgreat.Ifwewanttobethe_____________inourfield,weneedtogetasmuchinformationabout___________________aswecan.Whenthenewproductisproducedafterthemarketresearch,westillneeddesignsomehelpful,excitingandattractiveadvertisementssothattheadvertisementscanhelpusexcitethereadersandattractmorecustomerstobuytheproduct.Moreexamples:Noun+y+ly+ic+al+ous+fulCompetition:BestClothingShopJeans,shirtsanddressesare