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高中英语 Unit 1《Advertising》Word power课件 牛津译林必修4.ppt

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Unit1AdvertisingLiYang-----CrazyEnglishSupposeyouareLiYangandyouwishtoproduceanewkindofelectricaldictionary(电子词典)whatpreparationsshouldyoumakeinordertoattractmostcustomers?MarketresearchMarketresearchBeforeacompanystartsmakinganewp_______theymustcollectandstudyinformationaboutwhatpeoplewantandneed.Sotheydom_____________.Thebossofthecompanyneedsalotofinformationaboutthes_________________oftheproduct.Sothes________________________ledbyasales/marketingmanagerwillpresenttheinformationfromtheirmarketresearchtotheboss.Thecompanycanthenchoosetherightproducttoproducetheonewhichisexpectedtobemostpopularwithc_________.Oneofthemostimportantpiecesofinformationisthem__________-----thepercentageofamarketthatthecompanyhas.Alsoimportantarethes__________-----theamountwhichtheythinktheywillsellinafutureperiod.Iftheywanttobecomethem____________thecompanymustensurethattheirproductisofh___________.Oncetheproductgoesonthemarketitss____________-----theamountwhichhasbeensold-----shouldbereportedeverydaysothecompanycanchecktheprogressoftheirproduct.Challenge!Mr.Carter:Ournew________hasbeenonthemarketfortwoweeks.Whatisits_____________now?MsJones:Wehaveabout15percentshareofthemarketatthemoment.The____________roseby2percentyesterdayacrossthewholecountry.Mr.Carter:That’squiteencouraging.Ithinkitmightbebecause__________reallylikethedesignand___________oftheproduct.Iwouldlikeyoutodosomefurther_______________aboutyoungpeople’sviewsontheproduct.The________________________shouldalsofinishthereportonthe___________bynextweek.MsJones:We’redoingitrightnow.I’llpresentittoyoutomorrowmorning.Mr.Carter:That’sgreat.Ifwewanttobethe_____________inourfieldweneedtogetasmuchinformationabout