论文超市经营中存在的问题及对策分析初稿.doc

南阳理工学院毕业设计（论文）题目：南阳市世纪龙超市经营中存在的问题及对策研究姓名：***学号：341070**专业：工商管理系别：******指导教师：*****起止日期：南阳市世纪龙超市经营问题及对策研究[摘要]：世纪龙超市是南阳的本地企业，和许多超市一样，它在快速发展的同时，遇到了很多问题，主要表现在市场定位，商品价格，商品促销，安全管理和连锁经营等方面。针对这些问题主要的解决方法有细分市场重新定位，实施成本领先战略，建立健全安全机制，完善人事招聘及培训制度，注重室内购物氛围的培养等关键字：问题市场定位商品管理实施对策ThemanagementproblemsandcountermeasuresofNanyangCenturydragonsupermarketAbstract:Intoday'svolatileeconomy,supermarketaspeopleapartoflife,playsamoreandmoreimportantrole,oursupermarketsectordevelopmenttimeisshort,quickspeed,andfacethecompetitionisfierce.Oneisthehigh-speeddevelopmentofthesupermarketscale,ontheonehand,thebackwardmanagementlevelinourcountry,suchlarge-scalesupermarketproducedatthesametime,itsmanagementbuttherewasalotofproblems.Centurydragonsupermarketisnanyang,andmanysupermarketslocalenterprise,asitinfastdevelopmentatthesametime,meetmanyproblems,whichliesinthemarketorientation,commodityprices,commoditysalespromotion,securitymanagement,chainoperation,etc.Aimingattheseproblems,themainsolutionshavesegmentmarket,repositionimplementationcost-firststrategy,establishandperfectthesecuritymechanismandperfectthehrrecruitmentandtrainingsystem,emphasizetheindoorshoppingatmosphereofthetraining,etcKeywords：ProblemsMarketPositioningMerchandiseManagementCountermeasure目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc292271783"前言PAGEREF_Toc292271783\h4HYPERLINK\l"_Toc292271784"1、南阳世纪龙超市现状介绍PAGEREF_Toc292271784\h4HYPERLINK\l"_Toc292271785"2、南阳世纪龙超市存在的问题PAGEREF_Toc292271785\h5HYPERLINK\l"_Toc292271786"2.1超市经营环境方面PAGEREF_Toc292271786\h5HYPERLINK\l"_Toc292271787"2.1.1特价促销活动少PAGEREF_Toc292271787\h5HYPERLINK\