基于游客体验的滨海旅游开发策略研究.doc

杨卿本科生毕业设计（论文）基于游客体验的滨海旅游开发策略研究所在学院：城市与资源环境学院专业：旅游管理姓名：杨卿学号：1340420057指导教师:颜敏完成日期：2017年4月25日PAGE\*MERGEFORMATIIIPAGE\*MERGEFORMATI目录摘要···················································=1\*ROMANIAbstract················································=2\*ROMANII一、绪论················································1（一）选题背景········································1（二）研究意义和目的··································1二、研究综述和理论基础·································2（一）国内外研究现状··································2（二）基础理论········································3三、滨海旅游发展分析····································4（一）滨海旅游资源分析································4（二）游客体验价值研究································5四、滨海游客体验需求分析·······························5（一）问卷设计与调查方法······························5（二）旅游者自身因素分析······························5（三）基于滨海旅游地各要素对旅游者需求的分析··········6（四）旅游者对滨海旅游产品的要求与期望················8（五）针对滨海旅游旅游者的需求因素小结················8五、中国滨海旅游资源开发策略研究·························8（一）我国滨海旅游产品开发状况和现存问题··············9（二）我国滨海旅游产品开发策略·························10六、结语·················································12（一）研究结论·········································12PAGE\*MERGEFORMATIIIPAGE\*MERGEFORMATII（二）不足之处·········································13参考文献···············································14致谢···················································17附录···················································18PAGE\*MERGEFORMATI摘要在全球休闲旅游度假的产品中，滨海旅游是其中最主要的之一，对滨海旅游的开发，设计产生重大影响的因素中游客体验占很大比重。近年来旅游产品市场中的竞争十分激烈，特别是主打着滨海旅游产品的开发地产品相似性过高，所以当前非常要紧的便是对滨海城市开展有特色性的开发。现在基于游客体验的滨海旅游开发研究内容不多，大多学者都将研究重心放在旅游资源的保护以及评价上，属于第三产业的旅游行业，它所生产的产品的客户群体是游客，从游客体验的角度研究