基于游客体验的滨海旅游开发策略研究.doc

杨卿本科生毕业设计（论文）基于游客体验的滨海旅游开发策略研究所在学院：城市与资源环境学院专业：旅游管理姓名：杨卿学号：1340420057指导教师:颜敏完成日期：2017年4月25日11目录摘要···················································IAbstract················································II一、绪论················································1（一）选题背景········································1（二）研究意义和目的··································1二、研究综述和理论基础·································2（一）国内外研究现状··································2（二）基础理论········································3三、滨海旅游发展分析····································4（一）滨海旅游资源分析································4（二）游客体验价值研究································5四、滨海游客体验需求分析·······························5（一）问卷设计与调查方法······························5（二）旅游者自身因素分析······························5（三）基于滨海旅游地各要素对旅游者需求的分析··········6（四）旅游者对滨海旅游产品的要求与期望················8（五）针对滨海旅游旅游者的需求因素小结················8五、中国滨海旅游资源开发策略研究·························8（一）我国滨海旅游产品开发状况和现存问题··············9（二）我国滨海旅游产品开发策略·························10六、结语·················································12（一）研究结论·········································1212（二）不足之处·········································13参考文献···············································14致谢···················································17附录···················································184摘要在全球休闲旅游度假的产品中，滨海旅游是其中最主要的之一，对滨海旅游的开发，设计产生重大影响的因素中游客体验占很大比重。近年来旅游产品市场中的竞争十分激烈，特别是主打着滨海旅游产品的开发地产品相似性过高，所以当前非常要紧的便是对滨海城市开展有特色性的开发。现在基于游客体验的滨海旅游开发研究内容不多，大多学者都将研究重心放在旅游资源的保护以及评价上，属于第三产业的旅游行业，它所生产的产品的客户群体是游客，从游客体验的角度研究开发滨海旅游资源，既能最大程度的利用资源，又能满足游客的需求，可以说是一种双赢的方法。这篇文章把滨海旅游开发当做研究对象正是在当前这个大环境下做出的抉择。本文将当前滨海旅游市场作为发展背景，在查阅文献和问卷调查的研究基础上，基于游客体验的角度，对我国的滨海旅游进行策略开发研究。关键词：滨海旅游；游客体验；旅游资源开发1AbstractCoastaltourismisoneofthemostimportantproductsinthegloballeisuretravelproducts,thevisitorexperiencehasasignificantimpactonthedevelopment,designofcoastaltourism.Inrecentyears,competitioninthetourismproductsmarketisveryfierce,especiallythesimilarityofcoastaltourismproductsistoohigh,sothecurrentimportantthingistocarryou