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本科论文brandpositioningisaccurate,productpricingstrategy,qualityproductsandservices,andpubliclivebroadcastareworthlearningfromotherorganizations.Buttherearealsosomeproblems,suchasthesinglepublicitychannel,onlyWeChatofficialaccountandmicro-blog.Inviewoftheexistingproblems,thispaperputsforwardsuggestionsfromthreeaspects:publicityawareness,publicityinputandpublicitycontent.First,enhancetheawarenessofpublicityandputforwardacompletebrandstrategy.Second,weneedtoincreaseinvestmentinpublicity,establishindependentdepartmentsorgroups,andrecruitprofessionaltalentsforbrandmanagementandoperation.Combineonlineandofflinepublicitychannelstoreasonablyincreasepublicityexpenditure.Third,weneedtopayattentiontotheinnovationofbrandpublicitycontent.Onthebasisofmakingfulluseofnewmedia,weneedtofocusonthepublicitycontenttohighlightthecharacteristicsanddifferencesoftheorganization,enhancetheattractionofthecontent,andexpandthepopularityofthebrand.ThroughthestudyofJinghueducationandtraininginstitutions,itprovidesreferenceforotherpostgraduateentranceexaminationandtraininginstitutions.KeywordsPostgraduateentranceexaminationtraining,Brandpromotion,Newmedia目录目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc37794406"第一章绪论PAGEREF_Toc37794406\h5HYPERLINK\l"_Toc37794407"1.1选题背景PAGEREF_Toc37794407\h5HYPERLINK\l"_Toc37794408"1.1.1考研热持续升温PAGEREF_Toc37794408\h5HYPERLINK\l"_Toc37794409"1.1.2考研培训机构品牌化竞争激烈PAGEREF_Toc37794409\h6HYPERLINK\l"_Toc37794410"1.1.3新媒体环境下品牌推广方式变革PAGEREF_Toc37794410\h6HYPERLINK\l"_Toc37794411"1.2选题意义PAGEREF_Toc37794411\h6HYPERLINK\l"_Toc37794412"1.2.1理论意义PAGEREF_Toc37794412\h6HYPERLINK\l"_Toc37794413"1.2.2实践意义PAGEREF_Toc37794413\h7HYPERLINK\l"_Toc37794414"1.3