我国民营快递的行业现状和发展路径研究以顺丰速运为例.doc

目录1.绪论······························································12.关于快递业························································22.1快递的概念、分类及基本特征····································22.2我国民营快递业的兴起··········································33.顺丰速运的发展概况················································43.1顺丰速运的产生················································43.2顺丰速运的发展前景············································43.3顺丰速运的市场竞争格局········································44.顺丰速运的竞争力比较分析··········································64.1企业竞争力的定义··············································64.2快递业竞争力指标体系··········································64.3国内快递市场比较分析··········································75.顺丰速运的发展路径研究···········································105.1优势·························································105.1.1速度优势·················································105.1.2经营灵活·················································105.1.3企业文化·················································105.2劣势·························································115.2.1从业人员素质普遍较低·····································115.2.2资金不足，融资渠道不畅通·································115.2.3快递网络局限·············································115.2.4人才缺乏·················································115.3机会·························································125.3.1入世后的机遇·············································125.3.2EMS的市场份额逐年递减···································125.3.3电子商务日益发展，配送市场潜力巨大························125.3.4快递业增长迅速为顺丰的发展提供了良好的机遇···············125.4威胁·························································135.4.1《邮政法》对快递业的影响···································135.4.2入世的威胁···············································135.4.3激烈的市场竞争···········································136.顺丰速运的发展策略探讨···········································156.1完善管理机制、提高执行力度···································156.2加快信息网络建设、提高企业竞争力·································156.3提升员工素