我国民营快递的行业现状和发展路径研究-以顺丰速运为例.doc

目录
1.绪论······························································1
2.关于快递业························································2
2.1快递的概念、分类及基本特征····································2
2.2我国民营快递业的兴起··········································3
3.顺丰速运的发展概况················································4
3.1顺丰速运的产生················································4
3.2顺丰速运的发展前景············································4
3.3顺丰速运的市场竞争格局········································4
4.顺丰速运的竞争力比较分析··········································6
4.1企业竞争力的定义··············································6
4.2快递业竞争力指标体系··········································6
4.3国内快递市场比较分析··········································7
5.顺丰速运的发展路径研究···········································10
5.1优势·························································10
5.1.1速度优势·················································10
5.1.2经营灵活·················································10
5.1.3企业文化·················································10
5.2劣势·························································11
5.2.1从业人员素质普遍较低·····································11
5.2.2资金不足，融资渠道不畅通·································11
5.2.3快递网络局限·············································11
5.2.4人才缺乏·················································11
5.3机会·························································12
5.3.1入世后的机遇·············································12
5.3.2EMS的市场份额逐年递减···································12
5.3.3电子商务日益发展，配送市场潜力巨大························12
5.3.4快递业增长迅速为顺丰的发展提供了良好的机遇···············12
5.4威胁·························································13
5.4.1《邮政法》对快递业的影响···································13
5.4.2入世的威胁···············································13
5.4.3激烈的市场竞争···········································13
6.顺丰速运的发展策略探讨···········································15
6.1完善管理机制、提高执行力度···································15
6.2加快信息网络建设、提高企业竞争力·····························15
6.3提升员工素质、加强团