金六福酒市场营销策略分析.docx

金六福酒市场营销策略分析金六福酒市场营销策略分析研究人：刘易目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc304584536"1绪论PAGEREF_Toc304584536\h5HYPERLINK\l"_Toc304584537"1.1研究的理论与实践意义PAGEREF_Toc304584537\h5HYPERLINK\l"_Toc304584538"1.2文章的内容及研究思路PAGEREF_Toc304584538\h6HYPERLINK\l"_Toc304584539"1.2.1文章拟解决的主要内容PAGEREF_Toc304584539\h6HYPERLINK\l"_Toc304584540"2我国白酒产业分析及营销模式研究PAGEREF_Toc304584540\h7HYPERLINK\l"_Toc304584541"2.1白酒基本知识介绍PAGEREF_Toc304584541\h7HYPERLINK\l"_Toc304584542"2.2白酒的营销研究PAGEREF_Toc304584542\h8HYPERLINK\l"_Toc304584543"2.3白酒营销棋式的发展趋势PAGEREF_Toc304584543\h10HYPERLINK\l"_Toc304584544"2.4白酒营销渠道的建设PAGEREF_Toc304584544\h12HYPERLINK\l"_Toc304584545"3金六福酒业公司现状分析PAGEREF_Toc304584545\h17HYPERLINK\l"_Toc304584546"3.1金六福的成功PAGEREF_Toc304584546\h17HYPERLINK\l"_Toc304584547"3.2金六福营销的弱点PAGEREF_Toc304584547\h19HYPERLINK\l"_Toc304584548"3.3金六福酒业公司面临的机遇与挑战PAGEREF_Toc304584548\h22HYPERLINK\l"_Toc304584549"3.3.1机遇PAGEREF_Toc304584549\h22HYPERLINK\l"_Toc304584550"3.3.2挑战PAGEREF_Toc304584550\h22HYPERLINK\l"_Toc304584551"4金六福酒的营销策略分析PAGEREF_Toc304584551\h23HYPERLINK\l"_Toc304584552"4.1定位策略PAGEREF_Toc304584552\h23HYPERLINK\l"_Toc304584553"4.1.1市场细分PAGEREF_Toc304584553\h23HYPERLINK\l"_Toc304584554"4.1.2金六福酒目标市场选择PAGEREF_Toc304584554\h24HYPERLINK\l"_Toc304584555"4.1.3金六福酒的定位PAGEREF_Toc304584555\h25HYPERLINK\l"_Toc304584556"4.2产品策略PAGEREF_Toc304584556\h26HYPERLINK\l"_Toc304584557"4.3价格策略PAGEREF_Toc304584557\h28HYPERLINK\l"_Toc304584558"4.3.1影晌价格的因素PAGEREF_Toc304584558\h28HYPERLINK\l"_Toc304584559"4.3.2确立金六福酒的定价方洁PAGEREF_Toc304584559\h28HYPERLINK\l"_Toc304584560"4.4分销渠道策略PAGEREF_Toc30458