无名粉店市场营销策划.docx

目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc328102992"一、背景分析PAGEREF_Toc328102992\h1HYPERLINK\l"_Toc328102993"（一）公司简介PAGEREF_Toc328102993\h1HYPERLINK\l"_Toc328102994"（二）现状分析PAGEREF_Toc328102994\h4HYPERLINK\l"_Toc328102995"1、宏观环境分析PAGEREF_Toc328102995\h4HYPERLINK\l"_Toc328102996"2、微观环境分析PAGEREF_Toc328102996\h4HYPERLINK\l"_Toc328102997"二、调研报告PAGEREF_Toc328102997\h6HYPERLINK\l"_Toc328102998"（一）调研计划PAGEREF_Toc328102998\h6HYPERLINK\l"_Toc328103006"（二）调研情况概要PAGEREF_Toc328103006\h9HYPERLINK\l"_Toc328103010"（三）调研数据分析PAGEREF_Toc328103010\h10HYPERLINK\l"_Toc328103011"1.调查样本分布PAGEREF_Toc328103011\h10HYPERLINK\l"_Toc328103012"2.无名粉店市场调查分析PAGEREF_Toc328103012\h12HYPERLINK\l"_Toc3281030一三"（四）调研结论和建议PAGEREF_Toc3281030一三\h一八HYPERLINK\l"_Toc328103014"1.调研基本结论PAGEREF_Toc328103014\h一八HYPERLINK\l"_Toc3281030一五"2.建议PAGEREF_Toc3281030一五\h19HYPERLINK\l"_Toc328103016"三、战略规划PAGEREF_Toc328103016\h20HYPERLINK\l"_Toc328103017"（一）市场细分PAGEREF_Toc328103017\h20HYPERLINK\l"_Toc3281030一八"（二）目标市场的选择PAGEREF_Toc3281030一八\h21HYPERLINK\l"_Toc328103020"（三）市场定位PAGEREF_Toc328103020\h22HYPERLINK\l"_Toc328103021"（四）营销战略PAGEREF_Toc328103021\h23HYPERLINK\l"_Toc328103022"1.差异化战略PAGEREF_Toc328103022\h23HYPERLINK\l"_Toc328103023"2.市场领导者战略PAGEREF_Toc328103023\h24HYPERLINK\l"_Toc328103024"3.一体化成长战略PAGEREF_Toc328103024\h25HYPERLINK\l"_Toc328103025"四、品牌战略规划PAGEREF_Toc328103025\h27HYPERLINK\l"_Toc328103026"（一）品牌定位PAGEREF_Toc328103026\h27HYPERLINK\l"_Toc328103027"1.产品定位PAGEREF_Toc328103027\h28HYPERLINK\l"_Toc328103028"2.企业定位PAGEREF_Toc328103028\h29HYPERLINK\l"_Toc328103029"（二）品牌理念PAGEREF_Toc3281