QQ影音腾讯营销精英赛 四川大学 S-赛沃邦.pdf

QQ影音腾讯营销精英赛四川大学S-赛沃邦2009年11月11日1QQ影音腾讯营销精英赛第一章团队简介.................................................3第二章执行摘要.................................................32.1团队使命...................................................32.2营销经营目标...............................................42.3面临地主要挑战.............................................42.4核心竞争力（关键成功因素）.................................42.5整体行动计划...............................................5第三章环境分析........................................................53.1市场分析...................................................53.2用户习惯分析................................................63.3竞争产品分析................................................73.4SWOT分析....................................................83.5存在的问题.........................................................8第四章营销战略........................................................84.1使命...............................................................84.2营销目标..........................................................84.3市场及定位........................................................84.4竞争策略与渠道....................................................94.5宣传组合...........................................................9第五章执行计划........................................................105.1团队分工..........................................................105.2实施时间表.......................................................125.3营销成果阶段预测................................................13第六章营销监控........................................................136.1实施分析........................