北汽新能源汽车发展问题与对策浅析.doc

III摘要新能源汽车是新兴产业。传统汽车产业给环境造成的影响日益加剧给社会带了一系列问题。人们越来越重视节能环保我国开始大力推广新能源汽车。近年来北汽新能源在国家政策下加快发展新能源汽车推出一系列新能源汽车。通过发展新能源汽车一方面能促进企业自身的发展另一方面促使北汽新能源在市场占有率越来越大极大地提升了品牌知名度让更多的人了解北汽新能源一定程度上给我国环保做贡献减少资源消耗。但同时北汽新能源在发展过程中暴露了很多问题如缺乏技术创新、核心技术不成熟和资金的投入少等问题阻碍了北汽新能源的发展。本文首先分析北汽新能源汽车发展的背景及意义其次介绍近年来北汽新能源汽车销售规模接着对北汽新能源汽车消费市场的特征、国家相关政策对企业的影响进行分析剖析北汽新能源汽车在发展的过程中暴露的问题最后对存在的问题提出相应的对策。关键词：北汽、汽车产业、新能源汽车ABSTRACTNewenergyvehiclesareanemergingindustry.Thetraditionalautomobileindustryhasincreasinglyaffectedtheenvironmentandbroughtaseriesofproblemstosociety.PeoplearepayingmoreandmoreattentiontoenergysavingandenvironmentalprotectionandChinahasvigorouslypromotednewenergyvehicles.InrecentyearsunderthenationalpolicyBAICNewEnergyhasacceleratedthedevelopmentofnewenergyvehiclesandlaunchedaseriesofnewenergyvehicles.ThroughthedevelopmentofnewenergyvehiclesontheonehanditcanpromotethedevelopmentofenterprisesandontheotherhanditcanpromotethegrowingmarketshareofBAICNewEnergywhichgreatlyenhancesthebrandawarenessandallowsmorepeopletounderstandBAICNewEnergy.ToacertainextentContributetoChina'senvironmentalprotectionandreduceresourceconsumption.ButatthesametimeBAICNewEnergyhasexposedmanyproblemsduringthedevelopmentprocesssuchaslackoftechnologicalinnovationimmaturecoretechnologyandlowcapitalinvestmentetc.hinderthedevelopmentofBAICNewEnergy.ThisarticlefirstanalyzesthebackgroundandsignificanceofBAIC'snewenergyvehicledevelopmentthenintroducesthescaleofBAIC'snewenergyvehicleproductionandsalesinrecentyearsandthenanalyzesthecharacteristicsofBAIC'snewenergyconsumptionmarketandtheimpactofrelevantnationalpoliciesonenterprises.Theproblemsexposedinthedevelopmentprocessandfinallythecorrespondingcountermeasurestotheexistingproblems.Keywords:BAICautomotiveindustrynewenergyvehicles目录一、引言1（一）选题背