【名师指津】高中英语 U5 inside advertising课件 新人教选修9.ppt

Unit5Insideadvertising教材课文读写一、摘要导写请以约30个词概括课文的内容要点。技巧点拨：中心句通常在段落首句第3、4、5段中心句在第2句均是提出问题或表明现状后用forthisreasonthisiswhythismeans等句子引出该段真正主旨内容；此外要理清文章的思路：第1段总起全文第2、3、4、5段服务主题和第1段；还要把相同或相近的段落内容（第2、3段有关制定相应制度内容相近）简化和整合。参考例文1：Manycountriesmakelawsandcertainrulestokeepadvertisershonest.Besidesthegovernmentorganizationisestablishedtoexaminecomplaintsaboutadsandconsumers’responsibilitytochecktheproductsalsomakessense.参考例文2：Inordertokeepadvertisershonestmanycountriesmakelawsandcertainrules.Furthermorethegovernmentorganizationshoulderstheresponsibilitytoexaminecomplaints.Itisalsotheconsumers’dutytochecktheproductsthemselves.二、任务写作请以约120词谈谈你的观点内容要点包括：1．商家诚信的广告宣传能给他们自己以及消费者带来什么好处？2．应该采取什么措施监督商家保证他们的广告信息是诚信可靠的？技巧点拨：写作观点可取之于文用之于文。学生可从课文中提炼、积累、改写观点运用于相关话题的写作使观点更有深度。此外对于“如何解决某社会问题（如环境问题、经济问题等）”的写作话题学生可发散思维多角度思考考虑不同的人可承担的责任（如政府、媒体、当事人、群众等应承担的责任）使文章有话可说。Honestycandoadvertisersaworldofgood.Asthesayinggoeshonestyisthebestpolicyinthesociety.Thereforehonestyhelpsadvertisersearnfamefortheirproductswhichinturnattractsmoreandmorecustomersandcontributestothegrowthinsales.Moreoverkeepingadvertisershonestisofgreatbenefittoconsumersaswell.Itcaninformtheconsumersofthelatestinformationwhichbringsconveniencetotheirshoppinginthedailylife.Whenitcomestotheeffectivemeasurestokeepadvertisershonesteveryoneinthesocietyshoulddotheirpart.Forinstancethegovernmentisresponsibletomakelawssoastoseverelypunishtheadvertiserswhomakefalseadvertisements.Besidesitisthemedia’sdutytopreventthefakeadvertsbeingspread.Asforconsumersitissuggestedthattheyshouldequipthemselveswithawiderknowledgeofadvertisingtoprotecttheirrightsandinterestsincasetheyarecheated.语言知识讲练一、重要词汇2.gotoalotoftroubletodosth.为做某事花了不少工夫运用：请根据中文完成句子。(1)工程师花了不少工夫才完成大厦蓝图的设计。Theengineers____________