预览加载中，请您耐心等待几秒...

中美大学图书馆英文网站设计的跨文化研究.docx

预览
1/2
2/2

在线预览结束，喜欢就下载吧，查找使用更方便

下载提示 文本预览

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

中美大学图书馆英文网站设计的跨文化研究 Cross-culturalResearchontheDesignofChineseandAmericanUniversityLibraries'EnglishWebsites Introduction: Intoday'sglobalizedworld,universitiesserveashubsofknowledgeandlearningforstudentsfromdiverseculturalbackgrounds.Tocatertotheneedsofinternationalstudents,universitylibrarieshaveincreasinglyfocusedondesigningtheirwebsitesinawaythatisaccessibleanduser-friendlyacrossdifferentcultures.Thispaperseekstoexplorethecross-culturalaspectsofdesigningEnglishwebsitesforuniversitylibrariesinChinaandtheUnitedStates. CulturalContext: Cultureplaysapivotalroleinshapingindividuals'perceptions,expectations,andbehaviors.Inthecontextoflibrarywebsitedesign,culturalfactorsmustbeconsideredtoensurethattheuserexperienceisrelevantandengagingforstudentsfromvariousculturalbackgrounds.ChineseandAmericancultureshavebothsimilaritiesanddifferences,impactingthedesignmethodologyfortherespectiveuniversitylibraries'Englishwebsites. VisualDesign: Visualdesignisoneoftheessentialfactorstoconsiderwhendesigningalibrarywebsite.Americanwebsitesoftenemploybrightcolors,largefonts,andvisuallyappealinglayoutstoattractuserattention.Ontheotherhand,Chinesewebsitestendtopreferamoresubtlecolorpalette,smallerfonts,andabalancedlayoutwithanemphasisonharmoniousaesthetics.Thesedifferencesreflecttheculturalpreferencesforboldnessanddelicacy,respectively. UserInterface: Userinterface(UI)designplaysacriticalroleinensuringuser-friendlinessandnavigationalease.Chinesewebsitedesignsoftenprioritizeastructuredlayoutwithclearlydefinedmenusandcategories.TheAmericanwebsites,incontrast,emphasizesimplicityandminimalism,withanintuitiveuserinterface.ThevariationsinUIdesignstemfromculturaldistinctionsinhowindividualsperceiveandprocessinformation. ContentOrganization: Contentorganizationiscrucialforuserstofindinformationquicklyandeffectively.Americanwebsitesoftenadoptaconciseandstraightforwardapproach,prioritizingefficiencyanddirectness.Chinesewebsites,ontheotherhand,maycontainmorecontentandinformation,reflectingthecultural