中美大学图书馆英文网站设计的跨文化研究的开题报告.docx

中美大学图书馆英文网站设计的跨文化研究的开题报告
Title:ACross-CulturalStudyontheDesignofChineseandAmericanUniversityLibraryWebsites
Introduction:
Thedigitalagehastransformedthewaypeopleaccessanduseinformation.Theinternethasbecomeaprimarysourceofinformationforstudentsandscholars,anduniversitylibrariesarenoexception.Universitylibrarieshaveembracedtechnologybycreatingdigitalcollections,virtualreferencedesks,andonlinesearchtools.Oneofthemostimportanttoolsforanyuniversitylibraryisitswebsite.Thelibrarywebsiteservesasagatewayforuserstoaccessthelibrary'sresourcesandservices.Librarywebsitedesignplaysacriticalroleinprovidinguserswithapositiveuserexperienceandefficientaccesstoinformation.
Inrecentyears,manyuniversitylibrariesinChinaandtheUnitedStateshaveredesignedtheirwebsitestoimproveuserexperienceandaccessibility.However,therearesignificantdifferencesinthedesignofChineseandAmericanlibrarywebsitesbecauseoftheculturaldifferencesbetweenthetwocountries.Thispaperaimstoconductacross-culturalstudyonthedesignofChineseandAmericanuniversitylibrarywebsites.
Background:
Thedesignofawebsiteisinfluencedbymanyfactors,includingculturalvalues,aesthetics,language,anduserpreferences.Inthecaseofuniversitylibrarywebsites,culturalvaluesplayasignificantroleintheirdesign.Culturalvaluesinfluencethewaypeopleperceiveandinteractwithinformation.Forexample,inChina,collectivismisanimportantculturalvalue,andthiscanbereflectedinthedesignofthelibrarywebsite.Thewebsitemayemphasizegroupcollaborationandsocialinteraction,whereasintheUnitedStates,moreemphasismaybeonindividualismandefficiency.
Methodology:
Thestudywillbeconductedusingamixed-methodsapproach,includingqualitativeandquantitativedatacollectionmethods.ThefirststepwillbetoidentifyandanalyzethedesignfeaturesofChineseandAmericanuniversitylibrarywebsites.Thedesignfeatureswillbeclassifiedintocategoriessuchasnavigationalstructure,layout,useofvisualsandtext,andinteractivefeatures.Inaddition,culturalvaluesandaestheticpreferenceswillbeanalyzed.
Thesecondstepwillbetoconductausabilitytes