英语化妆品广告语篇中名词化语法隐喻分析.docx

AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts:ThePerspectiveofGrammaticalMetaphorIV题目：英语化妆品广告语篇中名词化语法隐喻分析AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts：ThePerspectiveofGrammaticalMetaphorIII摘要【摘要】作为人类语言最普遍的特征之一名词化一直是语言学家们关注的基本课题。名词化的使用一直被看作科技语篇的一个主要特点.然而我们发现在广告语篇中名词化也是一个不容忽视的现象。因此本文搜集了100篇英语化妆品广告语篇作为语料分析的对象从系统功能语言学的语法隐喻角度出发统计了名词化在这类语篇中的类型并分析了名词化的概念功能人际功能以及语篇功能。研究发现在英语化妆品广告语篇中名词化的主要类型为小句名词化形容词名词化和动词名词化。在概念功能方面名词化减少了广告的主观性增强了消费者对产品的好感。在人际功能方面名词化提高了产品的可信度。在语篇功能方面名词化使广告语篇显得更加客观、简洁。【关键词】名词化；语法隐喻；语篇；功能AnalysisofNominalizationinEnglishCosmeticAdvertisingTexts:ThePerspectiveofGrammaticalMetaphorAbstract【ABSTRACT】Asauniversalcharacteristicofhumanlanguagenominalizationisalwaysaninterestingsubjectforthelinguists.Nominalizationhasalwaysbeenconsideredasoneimportantfeatureofscientifictext.Wecanalsofindmuchuseofitinadvertisingtext.Thereforethispapertakes100Englishcosmeticadvertisingtextsasthecorpusofanalysismakingastatisticsfortheclassificationofnominalizationinthetextsandanalyzingitsideationalfunctioninterpersonalfunctionandtextualfunctionfromtheperspectiveofgrammaticalmetaphorinsystemic-functionallinguistics.ThroughresearchwefindthatthesubordinateclausenominalizationadjectivenominalizationandverbalnominalizationarethethreemaintypesofnominalizationinEnglishcosmeticadvertisingtext.Intheaspectofideationalfunctionnominalizationreducestheadvertising’ssubjectivityandenhancesconsumer’sfavorableimpression.Intheaspectofinterpersonalfunctionnominalizationimprovestheproduct’scredibility.Intheaspectoftextualfunctionnominalizationmakestheadvertisingtextmoreconciseandobjective.【KEYWORDS】nominalization;grammaticalmetaphor;text;functionContents1Introduction11.1TheBackgroundofthePresentStudy11.2TheSignificanceofthePresentStudy21.3Theoverallstructureofthethesis22